Key Responsibility:

• Manage brand development of Own Brand proposition, strategic planning, and marketing campaign to deliver compelling and differentiated communications that resonate customers while uplift quality perception and induce customers purchase.
• Manage work across Business Units and key stakeholders to ensure alignment and delivery of business results and campaign objectives.
• Develop quality brief and set clear objectives for marketing communication with in-house creative designers and agencies to ensure impactful implementation through online and offline platform.
• Develop winning brand / product concept with strong marketing claims for relevant and resonate customers.
• Leading in initiative collaboration projects.
• Study market trend and movement for both Global Own Brands and National Brands and proactively share with across functions.
• Analyze competitive marketing data and understand customer insight to turn that into robust actions for customer communication.
• Engage internal customers to increase awareness and build trustworthy for Own Brand.
• Evaluate marketing campaign for key learnings and improvements.
• Manage, control, and monitoring budget throughout the year.

Qualifications:

• Minimum 5-6 years of experiences at managerial level in branding /or trade management in FMCG company.
• Bachelors or advanced degree in any field.
• Experience of working in a fast moving and dynamic environment.
• Experience managing and motivating agency partners
• Agile and flexible with multi-tasking skill sets.
• Very strong written and verbal communication, negotiation and convincing skills.
• Open-minded and positive mindset with can-do attitude.
• Good understanding of branding, brand strategy, brand architecture and working with global brand guidelines and style guides.
• Experience creating and leading strategic brand plans rooted in a comprehensive evaluation of brand and category performance to identify focused growth opportunities or corrective strategies and proposition.
• Packaging design experience having led major new brand re-designs and of managing the design equities of a brand, ensuring appropriate governance around its development and alignment to brand strategy.
• Ability to develop a compelling proposition for innovation pipeline or communication campaign based on a deep understanding of customer needs.
• Solid understanding customer insight from various sources of information ie. U&As; Concept Testing/Screening; packaging design testing and Qual/Quant Needs Segmentation.
• Ability to analyze and interpret market data such as Retail Audits, Kantar, Dunnhumby, etc.
• Experience in writing communication briefs, working on communication strategy and executing through the line brand communication from communications to in-store.

Lotus's
Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand

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