- To be partner with TT Head and RSM to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
- To ensure successful execution and implementation of GTM, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
- To develop and control trade promotion budget via A&M TMK, and CCR TMK.
- To explore new business opportunity and grow assigned productsâ portfolio & category- representing customer marketing team, to lead & manage FE team on continuous development to win on ground. To leading on being assigned projects, e.g. Idea-generation Workshop by Channel
- To Join-develop junior people capability in Customer Marketing team, i.e. âIn-store Management Administratorâ, and âSales Operation Supervisor&rdquo.
- Annual Volume Objective
- GtM Plan across all categories, by Channel
- Brand-Champion (as per assigned brands)
- Integrated trade marketing calendar
- Cost (TM & TM process)
- Continuous improve shopper-penetration, by Channel
- Lead Category-Management project
- Define & develop âChannel Strategy - by FORMAT, by Channel
- Work closely with TT Head, RSM and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
Qualifications
- Master Degree in related field
Expereince :
Critical :
- 6yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Leadership skills, Strong project mgt skills, able to lead and drive actions
- Strong analytical skills, turning insight into actions.
- Innovative thinking: able to lead team in new ways of thinking and
- Execution. Good relationship building and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experienced in Channel development and driving category-captaincy would be benefit
- Experienced with direct retailersâ contacts or shopper research/category management process
- Strong in dealing with data-intelligence agency
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