Résumé du poste

Rôle et Responsabilités

Brand Communication

• Develop a marketing and brand strategy that answers and serves business objectives and branding situation
• Liaise and act as a main interface with HQ and RHQ to cascade the corporate and brand communication direction to local subsidiary level
• Develop acquisition and retention strategy that help increasing quality traffic to sales channels and create stickiness among current customers
• Create and manage integrated marketing strategies
• Initiate communications projects with vendors and contractors for the development production of marketing materials
• Developing revenue sources through suppliers' membership, exhibits and sponsorships, events and others that create and maintain the image of the company to customers
• Provide guidance to Marketing Communication functions to ensure all marketing materials are complied with corporate brand guidelines
• Analyze and evaluate the effectiveness of marketing methods, costs, and results. Recommends solutions to improve those methods
• Develop, establish and execute short/ long-term marketing plans, marketing support, goals, strategies, direction, and analysis, budget and financial planning, assessment

Public Relations

• Create PR contents for external release (press release, media kit, interview, keynote speech, advertising articles, etc.) and plan and host the accompanied events (press conference, company event, etc.).
• Plan and drive programs for maintaining amicable relationships with various stakeholders (media, analyst, influencer, etc.) to build positive PR.
• Monitor key articles and public opinion regarding the company's or products (product lines) and when issues arise, produce and effectively deliver public statements.

CSR

• Establish a social contribution strategy and program.
• Operate social contribution businesses efficiently, measure performance objectively, and improve the performance continuously.
• Discover a beneficiary's story about major activities and improve corporate image by having internal and external communication.
• Encourage more employees to participate in contribution, talent donation, and voluntary services.

Skills and Qualifications

• Supervise une petite équipe avec un contrôle limité sur le budget ou les ressources humaines (recrutement par exemple) et coach si besoin ses collaborateurs.

• Est capable de développer des actions efficaces et adaptées sur le court terme.

• Est capable d'améliorer les process et les méthodes existantes et de coacher les autres collaborateurs.

• Est expert dans la plupart des postes de son périmètre.

• Agit seul pour déterminer les méthodes et les procédures pour les cas exceptionnels.

• Requiert 12 ans d'expérience sur un poste équivalent et un diplôme équivalent à un bachelor, ou 10 ans d'expérience et un Master, ou 7 ans et un doctorat.