Résumé du poste

Rôle et Responsabilités

• Develop digital media strategy in accordance with the overall customer insight and related media touch point to increase brand awareness and drive new potential customers/traffics.
• Coordinate and work with internal stakeholders, marketing communication, product manager, corporate web and online team to develop communication plan to support business objective.
• Work closely with digital media agency to setup and optimize Ads networks i.e. Google, Search, Facebook and others to achieve campaign goals.
• Make use of all available data internally and externally and design new digital marketing initiatives, plan and journey to improve on quality traffic and sales conversion.
• Plan and implement influencer marketing strategy include analyze and evaluate KPI performance.
• Control and ensure all digital execution (e.g. YouTube ads, Google ads, Facebook ads, SEM and Other) are executed on time, plan, KPI and budget.
• Work with social media platform to create experiment and test new digital marketing tactics and innovation to improve effectiveness of digital campaign.
• Track and measure effectiveness of each media channel and identify performance by ad objective.
• Compile performance reports with website traffic, customer trend and insight by data analytics tools both Adobe and Google Analytics (Omniture, GA360, Google Trend and other)
• Evaluate and analyze customer experience across multiple channels and customer touch points.
• Coordinate and negotiate additional budget in order to test and learn digital hypothesis and tactic.
• Work with media agency and Facebook team to plan, implement and measurement digital hypothesis.
• Develop innovative, creative and unique approaches to influencer marketing
• Perform other duties as assigned.

Skills and Qualifications

• Bachelor's degree in Marketing, Mass Communication or any related field.
• A strong track record of progressive digital media marketing success with a minimum 5 years of Digital / online marketing.
• Experiences and familiarity with Internet marketing metrics, digital marketing performance, ROI /ROAS analysis, digital data and marketing technology (MarTech).
• Knowledge and hands on experience in Performance Marketing.
• Experience with web analytics tools and search engine optimization, Adobe and Google analytics.
• Strategic thinker who is able to quickly discern the key business objectives, understand the constraints and provide strategic solutions and also brilliant at execution – proven track record at delivering projects on time, budget and quality.
• A deep understanding of digital media and best practices.
• Experience building and presenting business cases to senior management.
• Fluent in English both verbal and written.
• Creative and self-motivated with a high level of initiatives and a sense of urgency.
• Strong attention to detail and ability to manage multiple tasks simultaneously.
• Passionate in what you do. Possess can-do attitude to drive internal and external customer success.