Assistant Category Manager - Non Food

หมวดหมู่งาน: งานการตลาด

ระดับตำแหน่งงาน: ระดับพนักงาน

ประเภทการจ้างงาน: พนักงานประจำ

บริษัท: บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด (มหาชน)

สถานที่ทำงาน: กรุงเทพ

หน้าที่ความรับผิดชอบ

• Manage the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans

• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities

• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing

• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development

• Ensure up-to-date category & channel analysis and competitor understanding shared to team

• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing

• Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities

• Sign off cycle plan and sales brief materials

คุณสมบัติ

• Bachelor Degree in Marketing / Advertising or related field

• At least 3 years in sales, marketing or category management in FMCG

• Good command of spoken and written in English and Computer Literacy

• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter

• Interpersonal, negotiation, and compromising skills

• Strong team player, communication and listening skills

• Leader, problem-solving skills, coaching and training skills

• Good planning and management skill

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