Where you fit in

The Category Manager will be responsible for leading category team and managing assigned product of Fresh Food, Snack, Street food and Bakery in Shell Café' business where the purpose is to lead category team to grow the business of Shell Select, Deli Café or Shell Café. Implement the expansion site on selecting the right product categories to meet customer demand and mobility solution in each trade area and do best to drive business performance of the category for both sales & business value, including right mechanizing, planogram and consumer & trade promotion. Our Retail sites not only have to provide customers with the best fuels, but they have to cater to customers increasing demands for convenience shopping, complex Convenience Retail. This role is responsible for leading category team for growing the business in assigned category on assortment, pricing display and seamlessly promotion execution that deliver best shopping experience to customer.

What's the role?

• Responsible for yearly P&L of responsible category assignment.
• To grow Select business transaction counts and basket size via category management and marketing strategies.
• Integrate Convenience Retail with other businesses in Retail and leverage external partners, generate more captive customers by effective cross promotion programs, expand loyal customer base by utilizing our Club Smart / GO+ or Shell loyalty program and co-create with other business partners.
• Develop promotion theme and consolidated promotion activities for the team/ as assigned.
• Drive Category growth with business partners/suppliers and internal key stakeholders.
• Collaborate with Operational colleagues, providing training to build the right skills and capabilities on site.
• Maximizes opportunities with product range/choice/supply income.
• Actively works on New Product Developments - Set pricing strategies to get maximum profit , maintain price in IT System.
• Formulate strategic roadmap for business growth as destination/ routine categories, work with key stakeholders to come up with the robust strategy.
• Continuously monitor category performance, provide update on plan and resolve under-performance when necessary.
• Ongoing analyses of assortment, customer and industry trends and needs, competition as well as success control.
• Operational management of external supplier on supply chain relationship, monitoring supplier contract and income collection are properly executed/complied to Shell guideline.

What we need from you

We are keen to speak to professionals with the following:

• Master's degree in Business and minimum 5 years of relevant work experience in coffee business or retail within the industry will be an advantage
• Strong background in Category Management & Coffee business development, a deep understanding of the business and market drivers
• Proven leadership experience, strong performance and delivery track record. leading team to manage category growth
• Excellent good negotiating skills and proven track record in successful management of external parties
• Winning Attitude and excited about perfect customer service and eager to improve business with a compelling convenience retail offer
• Proven customer focus and clear understanding of consumer demand, customer trends and derive strategic directions
• Commercial acumen: business driven, entrepreneurial mindset, commercial analysis skill.
• Good relationship management and communication skills/ team player
• Fluent in both Thai and English Communication skills including writing, speaking, and reading

Company description

Shell's presence in Thailand dates back to 1892 when the first barge containing Shell kerosene docked in Bangkok. Today, Shell is one of the largest and the longest-established multinational operations in Thailand.The Shell Brand is one of the most esteemed and well respected in the Thai energy sector. Shell played a pioneering role in the advancement of the industry, from the establishment of refineries to a nationwide network of gasoline stations. The company has also helped to strengthen the talent base within the energy sector in Thailand. For more than 120 years of our operations in Thailand, Shell has been growing side by side with the country's developing economy. We have been committed to developing products of quality and to preserving the environment. Our goal is not only to achieve business success but also to play an active role in helping improve society.

An inclusive place to work

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.

• We're creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we'll take it from there.
• We're closing the gender gap – whether that's through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
• We're striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
• We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We're huge advocates for career development. We'll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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