Works in close collaboration with Franchise Lead, and Cross-functional teams in understanding the healthcare environment of Pulmonary Arterial Hypertension (PAH), translating customer insights, developing a territory business plan, and building a strong partnership with PAH centers by offering innovative solutions in order to achieve the best standard of care for improving lives of PAH patients. Multi-stakeholders engagement with healthcare professional team at PAH centers is required, as well as collaboration with cross functional teams to deliver key initiative, particularly to maximize access to treatment with Winrevair for PAH patients.

Major Accountabilities:

Territory Analysis and Planning:

• Has a deep understanding of PAH patient journey, Key customers (Physician and Nurses), external environment, and competitors of responsible territory
• Identifies the pain points and unmet needs in the PAH patient journey at account level and partner with cross functional teams on the development, design and implementation of the solutions that will address their pain points to improve patient experiences and accelerate access to treatment
• Develops a territory & account business plan to identify opportunities and to ensure the achievement of business objectives e.g. listing plan, sales targets
• Data-Driven Analysis and Planning:
• Collaborates with cross functional team e.g. SFE, Digital and Data Analytic Team to analyze both internal and external data to support business planning and implementation
• Gains a holistic understanding of customers through capturing accurate and consistent data on customer behaviors, preferences, and needs to drive enhancement of the overall customer experience / journey

Business Execution:

• Develops deep specialist product and disease state knowledge in a specific therapeutic area and leverages this to support sound clinical discussions with target HCPs
• Implements a territory and account business plan to achieve assigned targets (both sales & qualitative)
• Coordinates with Franchise Lead and relevant Cross functional team to deploy approved promotional materials and activities; coordinates direct promotion programs, Financial Patient Program Execution, Patient routine risk evaluation, Nurse Collaboration activities, Partnering with PAH Center of Excellence to excel initiatives at account level
• Complete product listing process in hospital with identified PAH centers
• Update customer database and target segmentation continuously
• Executes effective call plans by developing individualized and orchestrating the Omni-channel Customer Engagement (OCE) plan for target customers aligned with each customer’s unique needs and preferences
• Display professional engagement during interaction with customers and bring better health outcomes for HCPs and PAH patients

Tracking and Monitoring:

• Successfully complete all training requirements, including product examinations
• Tracks and monitors business plan implementation and objectives e.g. sales target, market share growth, budget management (monthly, quarterly and YTD) and prepares sales forecasting / planning
• Maintain accurate customer call records and ensure all data entered into Veeva system
• Reporting in timely & accurate manner.

Required Experience and Skills:

• Preferable at least 2 years of relevant experience in sales/customer-facing with preference in the healthcare/pharmaceutical industry
• Experience in cardiology, pulmonology or rare disease business is preferred
• Be able to travel, country work, after hours and occasional weekend work
• Be able to understand customer needs and gaps with strong customer focus
• Experience within the pharma industry in identifying patient journey, implementing customer solutions and digital innovation to address pain points and leading better healthcare outcomes are preferable
• Strong and proactive business result focus and proven ability to provide insights that increase business growth
• Positive attitude with growth mindset, speak-up and constructive feedback
• Proven team player and able to work with all cross-functional teams