Responsibilities

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA. In this role you will develop seller packages, partnership packages, and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools

Roles & Responsibilities:

1. Monetization Strategy and Packages:

- Analyze market trends, competitor activities, and requirements from sellers and partners (non-sellers e.g. banks, telco, etc) to develop monetization strategy to grow revenue (ads, cash, commission)

- Develop seller packages, partnership packages, and relevant business pitch decks to facilitate the Business Development teams on package sales with sellers, and partnership discussion with non-sellers e.g. banks, telco, etc

2. Partnerships:

- Acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns

3. Business Analytics and Strategy:

- Create framework for data analysis, extract data, and report findings using suitable visualization tools in areas including user segmentation and CRM, commercial campaign performance and budget efficiency improvement, conversion funnel improvement

- Provide actionable insights driven by data to support business goals and develop new marketing strategies

- Build dashboards, and regularly review and analyze key commercial and marketing metrics to enable marketing team members to efficiently monitor performance and and effectively make decisions

4. Performance Tracking and Revenue Optimization:

- Track monetization revenue from seller packages and partnership packages sales, and identify areas for improvement - Optimize pricing model for the packages, ads placements, and other revenue-generating elements during the campaigns

- Provide regular performance, commercial metrics and budget updates, next action plans, and forecasts to key stakeholders to maximize ROI

5. Cross-Functional Collaboration:

- Collaborate with data teams to create reports that can effectively measure campaigns and channel performance

- Work closely with campaigns and relevant business operations teams to provide insights for future business improvements

- Collaborate with Business Development teams (TikTok's Global Business Solutions team, TikTok Shop's Cluster teams) for package sales, and other related stakeholders to ensure adoption and sold-out rate of campaign packages

Qualifications

Minimum Qualifications

- Bachelor's degree in Business, Economics, Marketing, or related field of study. Master's degree is a plus

- Minimum 5 years of work experience with a focus on strategy and business analytics - Proficiency in processing complex data sets using Excel

- Experience using other data analysis and visualization tools such as Excel, SQL, Python, R, Tableau or similar softwares

Preferred Qualification

- Familiarity with advertising technologies and good understanding of e-commerce seller's view points

- Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.