ประสบการณ์:

8 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Thai, English

ประเภทงาน:

งานประจำ

• Develop and execute market development strategies across ETC (Hospitals/Physicians), OTC (Pharmacies/Chain Pharmacies), Distributor, and Direct-to-Consumer (D2C) channels.
• Drive B2B sales by developing and managing relationships with hospitals, clinics, pharmacy chains, distributors, and institutional partners.
• Own and deliver sales targets (revenue, volume, and channel performance) in line with organizational goals.
• Manage annual budget as well as Advertising & Promotion (A&P) to ensure effective and efficient spend aligned with organization objectives.
• Identify and build new market opportunities for plant-based/NAPI products.
• Translate agroforestry-based raw materials into commercially viable product propositions.
• Align upstream supply with downstream demand to ensure sustainable growth.
• Lead go-to-market strategies including positioning, pricing, and channel mix.
• Establish, manage, and evaluate distributor networks with clear KPIs.
• Build strong relationships with healthcare professionals, pharmacy chains, and key partners.
• Collaborate with R&D and Regulatory teams to ensure product-market fit and compliant claims.
• Monitor channel performance, sales growth, and market penetration.
• Develop market insights, competitive analysis, and demand forecasts.
• Ensure pricing governance, channel integrity, and regulatory compliance.
• Support sustainability goals including traceability, community impact, and forest restoration.
• Bachelor s Degree in Pharmacy (required), Master s Degree in Business Administration and/or Marketing will be a plus.
• A minimum of 8 years of experience in pharmaceutical, nutraceutical, or healthcare-related industries.
• Proven experience in B2B sales, market development, or commercial strategy.
• Strong track record of achieving or exceeding sales targets.
• Experience in budget planning and A&P management with ROI-driven mindset.
• Strong understanding of ETC and OTC channel dynamics.
• Experience managing distributors and multi-channel business models.
• Knowledge or exposure to plant-based products, herbal medicine, or natural extracts.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to work in a regulated healthcare environment.
• Strategic thinker with strong execution capability.
• Excellent communication, analytical, and leadership skills.
• Passion for sustainability and community-driven developmen.