ทักษะ:

Customer Relationship Management (CRM), Project Management

ประเภทงาน:

งานประจำ

• Oversee fitness loyalty campaigns, tracking point accumulation based on marketing-driven member behaviors (e.g., social media check-ins, challenge participation, class attendance).
• Manage the CRM platform's loyalty functions, ensuring data accuracy in digital member statements and point processing in close coordination with the marketing data and IT teams.
• Design and implement milestone-based marketing campaigns aimed at extending a member ...
• Coordinate experiential perks within the marketing calendar, such as localized promotions unlocking free access to premium group fitness classes or earning complimentary Personal Training (PT) sessions through targeted point redemptions.
• Research, source, and negotiate with vendors for trendy fitness-related premium gifts, co-branded merchandise, and lifestyle rewards that reinforce the brand image and keep the rewards catalogue appealing.
• Manage premium gift vendor relationships, marketing procurement budgets, stock/inventory levels, and reward distribution logistics to individual 24-hour clubs.
• Set up, test, and execute automated lifecycle communication journeys via SMS/EDM, including birthday perks, point expiration warnings, and low-attendance re-engagement nudges to drive member retention.
• Promote upcoming loyalty challenges, brand milestones, and flash redemption campaigns through precisely segmented EDM blasts aligned with the main marketing calendar.
• Monitor and report on key loyalty marketing metrics (redemption rates, EDM open/click rates, and the direct impact of loyalty rewards on member retention and club check-in frequencies).
• Partner with Club Managers, the Creative/Design team, Personal Trainers, and IT to align loyalty campaigns with monthly brand promotions and seasonal fitness activations.
• Other Duties: Perform other duties as assigned.
• Experience in CRM, loyalty programs, retention marketing, lifecycle marketing or customer engagement.
• Hands-on experience with CRM platforms, EDM/SMS campaigns, customer segmentation and automated marketing journeys.
• Strong analytical skills with the ability to track campaign performance and member behavior.
• Experience coordinating vendors, premium gifts, merchandise or rewards is an advantage.
• Strong coordination and project management skills with the ability to work across Marketing, Operations, IT and club teams.
• Interest in fitness, wellness and lifestyle trends is highly preferred.
• Role Expectations.
• Brand & Retention Impact: Utilize loyalty incentives to actively support the marketing department's retention goals, flattening the member churn curve and increasing the average member Length of Stay (LOS).
• Data Accuracy: Maintain 100% precision in point tracking and member statement data with zero processing errors.
• Campaign Delivery: Ensure successful execution and timely delivery of SMS and EDM communication campaigns to targeted member segments.
• Inventory Control: Optimize premium gift stock levels at all times, preventing both inventory shortages and excess overstock.
• Trend-Focused Sourcing: Continuously identify and introduce trending fitness apparel, supplements, or lifestyle rewards that match the brand's aesthetic and keep club members motivated to earn points.
• Free Fitness Membership.
• Friend/ Family Gym complimentary.
• Provident Fund.
• Performance Bonus.
• Annual Leave.
• Birthday Leave.
• Life Insurance/ Health Insurance/ Dental Care.
• Location: All Seasons Place (BTS Ploenchit).
• Working hour: 9 am. - 6 pm. (Onsite 100%).