Responsibilities :

• Develop and execute content strategies that support marketing campaigns across Makro and its affiliated brands.
• Craft original, engaging, and on-brand copy lines for social media, campaign materials, videos, and digital content. As well as proofreading and improving copy lines to ensure accuracy and brand alignment.
• Coordinate with designers to create visually-led content, including static images, short videos, motion graphics, and infographics, that tell stories and drive engagement.
• Attend events and activations to capture photo and video content, producing real-time stories and posts for platforms like Instagram, Facebook, and TikTok.
• Collaborate closely with marketing, design, and product teams to bring campaign concepts to life across multiple touchpoints.
• Ensure consistency of voice, tone, and visual identity across all content and platforms.
• Stay ahead of trends and cultural moments, leveraging insights to create relevant and buzzworthy content ideas.
• Manage the content calendar and publishing schedule, ensuring timely execution and alignment with marketing objectives.
• Analyze content performance and adapt creative approach based on engagement data and KPIs.

Qualifications :

• Bachelor’s degree in Communication Arts, Marketing, or related fields.
• 2–4 years of experience in content creation with a strong portfolio of visual work (e.g., photography, videography, copywriting).
• Excellent command of Thai and English, with proven ability to write compelling, witty, and brand-aligned copy.
• Proficient in visual and editing tools with hands-on experience in creating content for social platforms: Instagram, TikTok, Facebook.
• Strong photography and basic video shooting/editing skills, especially for real-time event coverage.
• Eye for design, layout, and visual storytelling, with an understanding of what drives engagement.
• Excellent time management, communication, and cross-functional collaboration skills.
• Able to work independently and thrive in a fast-paced, high-volume environment.
• Comfortable working on-the-go to cover events and activations.