ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Social media, Purchasing, YouTube, SEM, English

ประเภทงาน:

งานประจำ

• Bachelor or Master Degree (Communication arts, Journalism, Marketing, statistics or related Field).
• At least 3-5 year media planning experience with a focusing on Digital (Including Mobile, SEM, Social media).
• Strong knowledge in Google search and facebook adverting.
• Pass at least 2 Google certificates including Facebook Blueprint.
• Knowledge in Bidding management tool, Google Analytic or Performance.
• Fluent in speaking, reading and writing in English.
• Facebook blueprint certification and Google AdWords certified a plus.
• Job Responsibilities.
• Work with client service team to understand the client's business objectives and advertising strategy.
• Research and analyze the target audience's character, purchasing and media habits.
• Assess the competitive analyses, media landscape to Identify and evaluate media opportunities.
• Plan and develop digital media strategies, media touch-point planning, media cost and effectiveness analysis.
• Present proposals, including cost to clients for approval.
• Monitor campaign performance and ensure media buys are properly executed through media plan.
• Provided campaign report with results to clients.
• Acquire in-depth knowledge of marketing channels, including but not limited to:Facebook, Instagram, SEM, GDN, YouTube and Twitter.
• Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project.
• Set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives.
• Manage budgets in line with the target KPIs and strategies.
• Measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior.
• Carry out daily optimisation for a number of assigned on-going accounts.
• Produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs.