Job Summary

The Country Lead - Trading and Export will be responsible for overseeing and driving the growth and profitability of both Traditional Trade and Modern Trade, E-Commerce and Export channels. This role involves developing and executing sales strategies, building strong relationships with key customers, managing distribution networks, and ensuring optimal market penetration. The Country Lead will work closely with cross-functional teams to maximize revenue, market share, and brand visibility in line with the company's overall business objectives.

Key Responsibilities

Strategic Planning and Execution:

• Develop and implement comprehensive sales strategies to drive growth in both Traditional Trade and Modern Trade, E-Commerce and Export channels.

• Identify market opportunities and design trade marketing initiatives that align with company goals.

• Set annual sales targets, budgets, and forecasts for the trade business and monitor performance against these targets.

• Channel Management:

• Lead the sales teams to achieve volume and revenue objectives in Traditional Trade (general trade, wholesalers, etc.), Modern Trade (supermarkets, hypermarkets, convenience stores, etc.), E-Commerce(Shopee, Lazada, TikTok and Export

• Ensure the execution of trade marketing programs and promotional activities across both channels to enhance brand presence.

• Optimize product distribution and coverage to maximize market reach.

• Customer Relationship Management

• Establish and maintain strong relationships with key account customers, distributors, and retail partners.

• Negotiate trade terms, contracts, and business agreements to secure profitable business outcomes.

• Conduct regular business reviews with major customers to understand their needs and identify opportunities for growth.

• Team Leadership and Development:

• Lead, coach, and develop the trade sales team to ensure high performance and alignment with business objectives.

• Foster a results-oriented culture focused on accountability, teamwork, and continuous improvement.

• Identify skill gaps and provide training and development opportunities for team members.

• Market Analysis and Insights:

• Conduct market research and competitor analysis to stay informed of industry trends and competitor activities.

• Provide data-driven insights and recommendations for business strategies, including pricing, promotions, and product launches.

• Monitor sales performance and market share metrics, making adjustments to strategies as necessary.

• Budget and Financial Management:

• Manage the trade business budget, ensuring optimal allocation of resources to achieve business goals.

• Track financial performance, including sales, profit margins, and costs, to ensure profitability.

• Implement cost-saving initiatives while maintaining quality and customer satisfaction.

Qualifications

Bachelor's degree in Business, Marketing, Sales, or a related field (Master's degree preferred).

• 8-12 years of experience in sales or trade management, with a strong track record in both Traditional Trade and Modern Trade.

• Proven leadership skills with experience managing sales teams and driving business growth.

• Excellent negotiation, communication, and interpersonal skills.

• Strong analytical skills with the ability to interpret data and make informed business decisions.

• Ability to travel as needed for market visits and customer engagements.

• Able to communicate in English.

Preferred

Qualifications:

• Experience working within the FMCG or retail sector.

• Familiarity with the local market and trade dynamics.

• Demonstrated ability to manage key accounts and large-scale distribution networks.

• High adaptability in a fast-paced, dynamic environment.