Event Marketing, Associate Manager, B2B Marketing

About Agoda

Agoda is a leading online travel booking platform that offers accommodations, flights, and more. Our cutting-edge technology connects travelers with over 2.5 million properties globally. Headquartered in Asia and part of Booking Holdings, we employ over 4,000 talents from 90+ nationalities, fostering a diverse and collaborative work environment. We thrive on innovation, experimentation, and ownership, enabling our customers to explore the world.

The Opportunity

The B2B event marketing team is looking for a strategic and results-driven Associate Marketing Manager to own and scale our webinar marketing strategy. This role is critical in driving brand engagement, lead generation, and pipeline growth by executing high-impact webinars that educate, inspire, and convert our target audience.

As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams to ensure that webinars align with business priorities, support sales objectives, and contribute directly to revenue goals. You'll be responsible for end-to-end webinar management.

If you are passionate about leveraging digital events to engage B2B audiences, optimizing marketing programs through data, and working cross-functionally with sales and business development teams, this role offers a unique opportunity to drive meaningful impact in a fast-paced, results-oriented environment.

Role Overview
As the Associate Marketing Manager, you will be playing a pivotal role in driving business growth and sales enablement. This role goes beyond logistics—you will define the strategic framework for webinars, ensuring they align with business objectives, resonate with target audiences, and deliver measurable impact.

You will be responsible for planning, promotion, execution, and post-webinar analysis, ensuring seamless integration with Salesforce, HubSpot, and marketing automation tools to optimize lead generation and conversion. Working closely with regional sales teams, you will develop webinars that support pipeline acceleration and customer engagement, using data-driven insights to refine strategy and maximize ROI.

Key Responsibilities

• Webinar Strategy & Execution: Plan, promote, and execute webinars that drive lead generation and pipeline acceleration.

• Content Development: Work with subject matter experts to craft compelling webinar topics, scripts, and presentations tailored to different audiences.

• CRM & Database Management: Ensure seamless lead capture, tracking, and follow-up by integrating webinar data into CRM (e.g. Salesforce/ HubSpot)

• Technology & Tools: Manage webinar platforms (Zoom) and integrate them with HubSpot, Salesforce, and marketing automation tools.

• Performance Measurement & Optimization: Track and analyze key performance metrics—including attendance rate, SQL generation, and conversions—to optimize future webinar strategies.

• Promotion & Audience Growth: Develop and execute multi-channel promotional campaigns using email marketing, paid media, and organic social to maximize webinar attendance and engagement.

Requirements

• B2B Marketing Experience: 5+ years in a marketing role, preferably with a focus on demand generation or customer engagement.

• CRM & Tech Stack Expertise: Hands-on experience with CRM tools, and marketing automation tools.

• Webinar & Digital Tools Proficiency: Strong working knowledge of webinar platforms (e.g., Zoom, ON24, GoToWebinar) and their integration with marketing systems.

• Content & Messaging: Ability to develop compelling content that resonates with different customer segments and sales priorities.

• Data-Driven Approach: Skilled in measuring webinar performance, tracking attendance rates, SQLs, and conversions, and making data-driven optimizations.

• Cross-Functional Collaboration: Experience working with sales teams across multiple regions, ensuring alignment between marketing and revenue teams.

• Project Management: Ability to manage multiple webinars and related campaigns simultaneously in a fast-paced environment.