Key Responsibilities:

• Client Engagement & Needs Assessment: Conduct in-depth discovery sessions with clients to understand their current marketing landscape, business goals, pain points, and desired outcomes related to customer acquisition, engagement, and retention.

• Strategic MarTech Solution Design: Develop comprehensive MarTech strategies and solutions tailored to client needs, encompassing CDP implementation, marketing automation workflows, personalized communication frameworks, data integration, and loyalty program design.

• Roadmap Development: Create clear and actionable MarTech roadmaps, outlining key phases, milestones, resource requirements, and expected ROI.

• Data-Driven Insights: Advise clients on best practices for data collection, segmentation, analysis, and leveraging customer insights to drive marketing effectiveness.

• Technology Advisory: Provide expert guidance on the selection, implementation, and optimization of MarTech platforms.

• Cross-functional Collaboration: Work closely with internal technical teams (developers, solution architects), project managers, and sales teams to ensure seamless project delivery and client satisfaction.

• Stakeholder Management: Build strong relationships with client stakeholders at all levels, fostering trust and acting as a trusted advisor.

• Performance Measurement & Optimization: Define key performance indicators (KPIs) and help clients establish measurement frameworks to track the success of MarTech initiatives and identify areas for continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• Minimum of 3 years of experience in a business consulting, marketing strategy, or MarTech-focused role.

• 
  Proven experience in designing and implementing solutions related to at least three of the following:

  • Customer Data Platforms (CDP)
  • Marketing Automation
  • Personalized Marketing
  • Data-Driven Marketing
  • Loyalty Programs
  • CRM integration
• Strong understanding of the marketing technology landscape and its impact on business outcomes.
• Exceptional analytical and problem-solving skills with the ability to translate complex business requirements into practical MarTech solutions.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts clearly and persuasively to both technical and non-technical audiences.
• Ability to work independently and collaboratively in a fast-paced environment.
• A strong client-centric approach and a passion for helping businesses succeed.