Key Responsibilities

1. Content Strategy & Brand Alignment

• Develop content strategy aligned with brand DNA and positioning.
• Ensure consistent brand identity, tone, and messaging across channels.
• Create structured content frameworks supporting branding + business goals.

2. Social Media Management & Growth

• Oversee all social platforms with strict brand consistency.
• Grow awareness and audience responsibly while protecting brand reputation.
• Maintain high-quality, brand-safe online presence.

3. Business-Driven Content & Campaigns

• Plan content that drives awareness, engagement, conversion, and retention.
• Execute campaign-based content tied to events, activities, and seasons.
• Align content with full customer journey (online & offline).

4. Paid Ads & Performance Marketing

• Manage or oversee paid ads, agencies, and performance goals.
• Define KPIs and optimize budget, reach, engagement, and conversion results.

5. Performance Reporting & Optimization

• Track multi-channel performance and generate insights-based reports.
• Identify gaps and independently recommend improvements and optimizations.

6. Ownership & Execution Excellence

• Own content and social performance end-to-end with minimal supervision.
• Manage multiple projects, budgets, and timelines.
• Uphold quality, accountability, and long-term brand health.

Qualifications

• Strong experience in content strategy, social, and performance marketing.
• High ownership, independence, and decision-making skills.
• Understanding of brand management, safety, and reputation control.
• Proficient in social platforms, paid ads, analytics, and reporting.
• Strategic, adaptable, and results-driven.