21 Sun Passion Co., Ltd.
Marketing Director
āļāļĩāđ21 Sun Passion Co., Ltd.- Revenue, Promotion Calendar Own and manage the brand's annual promotion and campaign calendar, with plans prepared at least one quarter in advance. Share responsibility with the Operations team for same-store sales targets and transaction volume. Design primarily full-price and product-led campaigns. The company does not follow a blanket discount strategy; customer value should be delivered mainly through the membership program. Plan new product launches (NPD launches) together with the Product team, in line with the company's agreed timing and guidelines. Conduct demand forecasting with the Operations team to support raw material planning and minimize waste. Every campaign must have an agreed ROI target before launch and a post-mortem review after completion to capture key learnings.
- CRM Membership Own the overall CRM strategy, including customer database management, segmentation, and communication throughout the customer lifecycle via LINE OA and other relevant channels. Manage the Super Bear Membership Program , the company's flagship CRM program, covering membership sales, activation, benefit usage, and renewal. Design the customer journey, including onboarding new members, maintaining purchase frequency during the early stage, and re-engaging inactive customers through win-back programs. Use POS sales data to connect member behavior with actual sales performance and turn customer insights into promotional and relationship-building programs.
- IP Collaboration Manage the collaboration pipeline with licensed characters at least two quarters in advance. Source and jointly negotiate IP opportunities with the CEO, while final IP approval and pricing frameworks remain under the CEO's authority. Plan premium product drops, collection mechanics, and measurement of impact on sales and new customer acquisition for each collection. Conduct post-drop reviews against targets and recommend improvements to campaign mechanics to the CEO.
- Local Store Marketing (LSM) Develop a Local Store Marketing playbook for new store openings, underperforming stores, and stores in specific locations such as office areas, universities, and event venues. Design and manage in-store communication materials and menu boards together with the Graphic Design team, ensuring consistency with brand standards. Work closely with Business Development (BD) and Operations teams to launch new stores and drive sales toward target. Manage the balance of sales channels by increasing the proportion of in-store customers and members relative to delivery channels.
- Brand, Marcom Execution Manage brand communications across all channels, including social media, PR, and in-store media, in line with the company's 4C brand principles and brand system. Manage the internal Content team and external agencies, with performance measured against agreed Service Level Agreements (SLAs). Recommend initiatives to strengthen and develop the brand, while final approval of overall brand direction remains under the CEO's authority.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļĩāđāļāļģāđāļāđāļ
- āđāļĄāđāļĢāļ°āļāļļāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļąāđāļāļāđāļģ
āļĢāļ°āļāļąāļāļāļģāđāļŦāļāđāļāļāļēāļ
- āļĢāļ°āļāļąāļāļāļđāđāļāļĢāļīāļŦāļēāļĢāļĢāļ°āļāļąāļāļŠāļđāļ
āđāļāļīāļāđāļāļ·āļāļ
- āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
āļŠāļēāļĒāļāļēāļ
- āļāļēāļĢāļāļĨāļēāļ / āđāļāļĐāļāļē
- āļāļđāđāļāļĢāļīāļŦāļēāļĢāļāļēāļ§āļļāđāļŠ
āļāļĢāļ°āđāļ āļāļāļēāļ
- āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļĩāđāļĒāļ§āļāļąāļāļāļĢāļīāļĐāļąāļ
āļāļģāļāļ§āļāļāļāļąāļāļāļēāļ:100-500 āļāļ
āļāļĢāļ°āđāļ āļāļāļĢāļīāļĐāļąāļ:āļāļēāļŦāļēāļĢāđāļĨāļ°āđāļāļĢāļ·āđāļāļāļāļ·āđāļĄ / āļāļĢāļīāļāļēāļĢāļāļąāļāđāļĨāļĩāđāļĒāļ
āļāļĩāđāļāļąāđāļāļāļĢāļīāļĐāļąāļ:n/a
āđāļ§āđāļāđāļāļāđ:bearhouse.co.th
āļāđāļāļāļąāđāļāđāļĄāļ·āđāļāļāļĩ:2019
āļāļĢāļīāļĐāļąāļ 21 āļāļąāļ āđāļāļāļāļąāđāļ āļāļģāļāļąāļ āļāļ·āļāļāļĢāļīāļĐāļąāļāļāļēāļŦāļēāļĢāđāļĨāļ°āđāļāļĢāļ·āđāļāļāļāļ·āđāļĄāļŠāļąāļāļāļēāļāļīāđāļāļĒ āđāļāđāļēāļāļāļāđāļāļĢāļāļāđ BEARHOUSE āļĢāđāļēāļāļāļēāļāļĄāļŠāđāļāļĨāđāđāļĄāđāļāļīāļĢāđāļāļāļĩāđāļāļķāđāļāļāļ·āđāļāđāļĢāļ·āđāļāļāļāļēāļāļĄāļāļĢāļĩāđāļĄāļĩāļĒāļĄ āļāļĢāļēāļ§āļāđāļāļđāļāļēāļĢāđāļāļąāļāđāļāļīāđāļĨ āđāļĨāļ°āđāļĄāļāļīāļāļīāļāđāļāđāļāļāļĢāđ āļĢāļ§āļĄāļāļķāļāđāļāļĢāļāļāđ SUNSU āļāļēāļāļĄ 0 āđāļāļĨāļāļĢāļĩāđāļĨāļ°āļāļāļĄāđāļĒāļĨāļĨāļĩāđ āļāļĢāļīāļĐāļąāļāļāđāļāļāļąāđāļāđ ...
āļĢāđāļ§āļĄāļāļēāļāļāļąāļāđāļĢāļē: Join a young, fast-growing Thai F&B brand built by content creators, where marketing, product and store teams work closely together.
āļāđāļēāļāļāđāļ
āļŠāļģāļāļąāļāļāļēāļāđāļŦāļāđ: Rasa Two Building, 17th Floor, Units 1701â1703, Phetchaburi Road, Makkasan, Ratchathewi, Bangkok 10400, Thailand
āļāļģāđāļŦāļāđāļāļāļēāļāļ§āđāļēāļāļāļĩāđāļāļļāļāļāđāļēāļāļ°āļŠāļāđāļ
āļāļĩāđ WorkVenture āđāļĢāļēāđāļŦāđāļĄāļđāļĨāđāļāļīāļāđāļāļĩāđāļĒāļ§āļāļąāļāļāļĢāļīāļĐāļąāļ 21 Sun Passion Co., Ltd. āđāļāļĒāļĄāļĩāļāđāļāļĄāļđāļĨāļāļĩāđāđāļāļĩāđāļĒāļ§āļāđāļāļ āļāļąāđāļāđāļāđāļ āļēāļāļāļĢāļĢāļĒāļēāļāļēāļĻāļāļēāļĢāļāļģāļāļēāļ āļĢāļđāļāļāđāļēāļĒāļāļāļāļāļĩāļĄāļāļēāļ āđāļāļāļāļāļķāļāļĢāļĩāļ§āļīāļ§āđāļāļīāļāļĨāļķāļāļāļāļāļāļēāļĢāļāļģāļāļēāļāļāļĩāđāļāļąāđāļ āļāļķāđāļāļāđāļāļĄāļđāļĨāļāļļāļāļāļĒāđāļēāļāļāļāļŦāļāđāļēāļāļāļāļāļĢāļīāļĐāļąāļ 21 Sun Passion Co., Ltd. āļĄāļĩāļāļāļąāļāļāļēāļāļāļĩāđāļāļģāļĨāļąāļāļāļģāļāļēāļāļāļĩāđāļāļĢāļīāļĐāļąāļ 21 Sun Passion Co., Ltd. āļŦāļĢāļ·āļāđāļāļĒāļāļģāļāļēāļāļāļĩāđāļāļąāđāļāļāļĢāļīāļāđ āđāļāđāļāļāļāđāļŦāđāļāđāļāļĄāļđāļĨāļāļĢāļīāļāļŠāļĄāļąāļāļĢāļāļēāļ āđāļāļāļīāļĨāļŠāļĄāļąāļāļĢāļāļēāļ āđāļĢāļāļīāļŠāļąāļ āļāļĨāļđāļŠāļĄāļąāļāļĢāļāļēāļ āļāļĢāļīāđāļāļāđ āļāļĢāļĩāđāļāļāļąāđāļāļŠāļĄāļąāļāļĢāļāļēāļ āļāļąāļāļāļē āļŠāļāļāļĢāđāļ āļāļĨāļąāļ