Job SummaryOwn and drive end-to-end marketing strategies for a dedicated B2B exhibition portfolio. Plan and execute integrated marketing campaigns to attract exhibitors and visitors, manage marketing budgets, analyze campaign performance, and collaborate with cross-functional teams to maximize event success. This role is ideal for a hands-on marketer with leadership potential who is ready to grow into a Marketing Manager role in the future.

Key Responsibilities

• Take ownership of the assigned exhibition portfolio and drive marketing initiatives from planning through execution.

• Develop and execute integrated online and offline marketing campaigns to attract exhibitors and visitors.

• Create annual marketing plans, campaign strategies, and promotional calendars aligned with business objectives.

• Plan and manage marketing budgets to ensure maximum ROI and cost efficiency.

• Coordinate with internal teams, media partners, agencies, and suppliers to deliver successful marketing campaigns.

• Develop marketing collateral including brochures, EDMs, advertisements, website content, social media content, and promotional materials.

• Manage event websites and social media platforms to ensure engaging and up-to-date content.

• Track and analyze marketing performance using KPIs such as lead generation, visitor acquisition, conversion, retention, and campaign ROI.

• Work closely with the Data Management team to analyze customer insights and optimize campaign performance.

• Ensure campaigns include appropriate tracking mechanisms for performance measurement and reporting.

• Support digital product adoption and revenue generation by collaborating with Digital Product Success and Digital Operations teams.

• Take ownership of assigned projects and continuously recommend new ideas and marketing innovations to improve campaign effectiveness.

• Support onsite event operations during exhibitions when required.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related fields.

• Minimum 5-7 years' experience in Marketing, preferably in B2B Marketing, Event Marketing, Exhibition, Trade Show, Conference, Digital Agency or related industries.

• Strong experience in developing and executing integrated marketing campaigns.

• Experience managing marketing budgets and campaign performance analysis.

• Good understanding of digital marketing, social media, CRM, email marketing, and customer acquisition strategies.

• Strong analytical mindset with the ability to interpret marketing data and customer insights.

• Excellent project management and stakeholder management skills.

• Good command of both Thai and English.

• Proactive, creative, and able to work independently with strong ownership.

• Leadership potential and readiness to grow into a Marketing Manager role in the future