Key Responsibility:

• Category Trade Strategy & Execution

  • Develop and lead category-specific trade strategies that align with overall business goals, customer needs. The strategy must be innovative and lead the category to win in current and future market landscape and competitive dynamics.
  • Collaborate with Merchandising team to identify growth opportunities, define trade & promotional priorities and maximize category performance.
  • Lead E2E planning and execution of category trade campaigns and event.
  • Monitor and evaluate campaign performance in sales, profit and customer aspects and provide strategic recommendations for improvement.

• Corporate Trade Alignment

  • Partner with the Corporate Trade team to integrate category plans into broader trade campaigns and corporate initiatives. Ensure consistency and synergy between category-level and company-wide trade strategies.

• Team working culture

  • Take ownership to build one-team and can-do working environment within Trade Plan team and across organization
  • Lead and mentor a team of category trade planners, fostering a culture of strategic thinking, collaboration, and continuous improvement. Build team capabilities in trade planning, analytics, and stakeholder engagement.

Qualifications:

• Bachelor’s or Master’s degree in Business, Marketing, or related field.
• 10+ years of experience in trade planning, category management, or retail strategy, with at least 5 years in a leadership role.
• Strong strategic and analytical skills, with a deep understanding of category dynamics and customer behavior.
• Proven ability to lead cross-functional teams and influence senior stakeholders.
• Excellent communication, project management, and decision-making skills.
• Strong leadership; Resilience and Collaboration
• People Management

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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