āļāļĢāļ°āļāļēāļĻāļāļēāļāļāļĩāđāļŦāļĄāļāļāļēāļĒāļļāđāļĨāđāļ§
Insights Manager Foods â Thailand
āļāļĩāđāđāļāđāļāļāļĩāđ-āđāļāļĨāđāļē (āļāļĢāļ°āđāļāļĻāđāļāļĒ) - Pepsico āļāļĢāļīāļāļēāļĢāđāļāđāļāļĩāļĒ āļāļģāļāļąāļ- Drive Human Centricity agenda with Empathy mindset End To End
- Collaborate closely with Marketing Director and Brand Managers to strengthen Brand
- Growth Strategy, Media Audience Planning and Innovation Pipeline
- As the Consumer Champion in a fast-changing environment, lead with forward thinking to identify trends and need shifts, translating it to what it means for PepsiCo
- Lead Performance analysis, leveraging our GBS support team and building a strong partnership to identify and communicate growth acceleration opportunities to the Commercial team
- Devise and execute quanti and quali research projects in strong collaboration with agency partners, delivering actionable insights
- Utilize and deploy different type of insights tools for analysis, e.g. Nielsen retail audit, Kantar Panel, Kantar Equity, Social Listening, and Demand Spaces, among others
- This role will be based in Bangkok
- Strong competence level in design, planning & execution of Insights agenda
- Advanced level collaboration skills - ability to work with senior teams Commercial savvy, build and challenge decision & recommend optimization
- Ability to synthesize and integrate information from multiple sources
- Strong presentation skills â comfortable presenting internally & externally to all levels
- Ability to listen & influence to gain broad alignment and deliver goal successfully
- At least 6-8 years of proven insights experiences, esp. within consumer goods industry
- Familiar with Retail, Panel and Equity metrics and analytics
- Strong understanding of Asian markets and consumers
- Bachelor degree in business, marketing or any other related field
āļāļąāļāļĐāļ°āļāļĩāđāļāļģāđāļāđāļ
- Research
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļĩāđāļāļģāđāļāđāļ
- 8 āļāļĩ
āđāļāļīāļāđāļāļ·āļāļ
- āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
āļŠāļēāļĒāļāļēāļ
- āļāļēāļĢāļāļąāļāļāļēāļĢ
āļāļĢāļ°āđāļ āļāļāļēāļ
- āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļĩāđāļĒāļ§āļāļąāļāļāļĢāļīāļĐāļąāļ
PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... āļāđāļēāļāļāđāļ
āļĢāđāļ§āļĄāļāļēāļāļāļąāļāđāļĢāļē: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... āļāđāļēāļāļāđāļ
āļŠāļ§āļąāļŠāļāļīāļāļēāļĢ
- āļāļļāļāļāļēāļĢāļĻāļķāļāļĐāļē
- āļŠāđāļ§āļāļĨāļāļāļāļąāļāļāļēāļ
- āļāļģāļāļēāļ 5 āļ§āļąāļ/āļŠāļąāļāļāļēāļŦāđ
