Job Descriptions:

• Identify, evaluate, and develop new F&B business opportunities aligned with Siam Piwat’s premium brand direction.
• Lead market research and trend analysis to inform new concept development and partner acquisition.
• Curate innovative and commercially viable F&B concepts, including pop-ups, flagship stores, and lifestyle-driven formats.
• Negotiate and structure strategic partnerships, joint ventures, or franchise deals with both local and international F&B brands.
• Work closely with operational teams to co-develop store-level SOPs, service standards, and operational workflows to ensure brand consistency and efficiency.
• Support onboarding and training processes for new F&B outlets, ensuring smooth pre-opening, opening, and stabilization phases.
• Collaborate with design, leasing, marketing, and construction teams to deliver end-to-end F&B project launches.
• Monitor daily operations of key F&B outlets, identify performance gaps, and implement improvement plans in partnership with operations managers.
• Establish performance KPIs (sales, customer satisfaction, efficiency) and review outlet performance regularly.
• Stay up-to-date on emerging consumer behaviors, technology, and operational innovations in the F&B sector.

Qualifications:

• Bachelor’s or Master’s degree in Business Administration, Hospitality, Culinary Arts, or related field.
• Minimum 8–10 years of experience in F&B business development and/or operations, preferably in premium lifestyle or hospitality groups.
• Strong knowledge of F&B operational processes (kitchen flow, service design, hygiene standards, manpower planning).
• Track record in launching and managing multi-unit or flagship F&B outlets from planning to operations.
• Analytical and financial planning skills: able to develop budgets, ROI analysis, and cost control measures.
• Familiar with POS, inventory, and operational tech platforms (e.g. kitchen display systems, mobile ordering).
• Excellent project management and multi-stakeholder coordination skills.

• 
  Fluent in both English and Thai; able to prepare strategic documents and operational guidelines in both languages.

  Core Competencies

• Strategic & Operational Integration – Able to connect high-level business strategy with practical, on-ground operational execution.

• F&B Operational Excellence – Understands and can shape kitchen, FOH/BOH workflows, service standards, and customer experience design.

• Leadership & Team Collaboration – Comfortable leading cross-functional teams and working closely with operations, HR, and culinary teams.

• Problem-Solving – Proactively identifies operational inefficiencies and co-creates sustainable solutions.

• Brand & Concept Thinking – Strong sense of brand identity and customer experience, especially in the premium F&B space.

• Adaptability – Flexible and agile in working within a fast-paced, innovation-driven environment.

• Customer-Centric Mindset – Ensures all business and operational decisions ultimately enhance customer satisfaction and brand value.