Overview:

The Customer Value Management (CVM) Portfolio Manager in retail is responsible for developing and executing strategies to maximize customer lifetime value through targeted acquisition, retention, and loyalty programs. This role involves managing a portfolio of initiatives that leverage customer insights, data analytics, and personalization to enhance customer experience and drive sales growth.

Key Responsibilities:

• Develop and oversee the retail CVM strategy, aligning initiatives with business goals to improve customer engagement and profitability.
• Manage a portfolio of customer programs such as loyalty, personalized marketing, targeted promotions, and retention campaigns.
• Analyze customer data, transaction history, purchase behavior, and segmentation to identify growth opportunities.
• Collaborate with Marketing, Merchandising, Data Analytics, and IT teams to design and implement data-driven customer engagement initiatives.
• Utilize advanced data management techniques to enhance customer profiles, segmentations, and predictive models.
• Monitor KPIs such as customer lifetime value, repeat purchase rate, basket size, retention rate, and campaign ROI.
• Prioritize projects based on potential impact, feasibility, and resource allocation.
• Ensure compliance with data privacy laws and maintain high standards of data quality and security.
• Drive innovation in data usage, AI-driven personalization, and omnichannel customer experiences.

Qualifications:

• Bachelor's degree in Business, Marketing, Data Science, or related field; Master’s preferred.
• Proven experience in customer relationship management, loyalty programs, or retail marketing.
• Strong analytical skills with expertise in customer data management, segmentation, and predictive modeling.
• Advanced proficiency with data management tools and platforms (e.g., SQL, CRM systems such as Salesforce or SAP, Customer Data Platforms).
• Knowledge of data privacy regulations (GDPR, CCPA) and data governance best practices.
• Excellent project management and stakeholder communication skills.

Location: BJC Building (BTS Ekkamai)