Responsibilities

Develop sales operation strategies and policies to support efficient business performance.

• Provide guidance, supervision, and control over the sales process to ensure accuracy, transparency, and traceability, from order placement and payment collection to product delivery.

• Analyze product demand and prepare monthly demand forecasts for relevant departments.

• Develop and implement customer relationship management (CRM) strategies to build long-term customer partnerships.

• Establish and communicate sales promotion policies and activities in alignment with sales and marketing strategies.

• Plan and execute sales, marketing, and public relations activities to drive sales growth and achieve targets.

• Manage and develop sales channels in accordance with the organization's strategy (Traditional Trade, Wholesale, and ADR).

• Monitor and control sales performance and revenue across all channels to ensure accuracy and effectiveness.

• Manage departmental workflows and documentation processes to improve operational efficiency.

Lead, develop, and manage team members by setting goals, defining KPIs, monitoring performance, and supporting employee development.

Qualifications

• Bachelor's degree or higher in a related field.

• Minimum 8-10 years of direct experience in sales management or a related field within the Fast-Moving Consumer Goods (FMCG) industry.

• Willing and able to travel extensively to provincial locations as required.

• Possess a valid driver's license and be able to drive.

• Proven experience in managing and leading regional sales teams.