Responsibilities:

• Implement content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.
• Create engaging and high-quality content like articles, blog posts, infographics, videos, and podcasts.
• Research and come up with content ideas that match the company’s tone and values.
• Carry out paid content promotions and lead generation activities.
• Monitor KPIs to track and measure the success of content marketing campaigns.
• Work with internal and external stakeholders to ensure smooth content delivery across all channels.
• Keep up with current trends, news, and events relevant to the industry.
• Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.

Qualifications:

• Degree in Marketing, Communications, or a related field
• Have a track record in content marketing, copywriting, and digital marketing
• Possess strong skills in SEO, social media, and CMS
• Possess excellent communication skills and can create engaging written or visual content for different audiences
• Have strong analytical and problem-solving skills
• Be a self-motivated individual who can work independently or as part of a team
• Have great organizational skills and can handle multiple projects and deadlines
• Be adaptable and able to learn new skills quickly
• Familiar with Google Analytics or similar analytics tools (Would be an advantage)