Job Descriptions:

• Support the development and execution of brand strategies to build and maintain brand equity and market share.
• Assist in the planning and implementation of Integrated Marketing Communications (IMC) campaigns, ensuring consistency across all channels.
• Conduct market research and analyze consumer data using tools such as Nielsen and IPSOS to inform strategic decisions.
• Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure alignment with brand objectives.
• Monitor brand performance metrics and prepare regular reports on campaign effectiveness and ROI.
• Assist in managing the budget for various campaigns, ensuring efficient allocation and expenditure.
• Participate in the creation and launch of new products (NPD), providing insights and support throughout the development process.
• Attend industry events and trade shows to stay updated on market trends and gather competitive intelligence.
• Support the organization of brand-related events and promotional activities, ensuring successful execution.
• Contribute to the development of creative materials, including advertising, packaging, and promotional content.

Qualifications:

• Experience in brand strategy planning and campaign management.
• Experience in budgeting for various campaigns and managing budgets effectively.
• Flexible in working hours, able to work late and attend events during festive periods.
• Experience in using data and analytical tools such as Nielsen, IPSOS for brand planning and IMC campaign management.
• Have a lifestyle that includes enjoying drinks and social activities to align with a dynamic and active team culture.