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Assistant Manager, MX CRM (Mobile Experience Team)
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RÃĐsumÃĐ du poste
RÃīle et ResponsabilitÃĐs
- Deploy data analytics to identify potential customers, and utilize appropriate digital platforms to serve them relevant content
- Monitor progress and conduct of their respective projects, including all data cleaning and business activities to ensure all remain on target to project timelines
- Proactively identify and address issues that may impact the quality of the data, deliverables or timelines
- Customer understanding: Analysis customer's profile and understanding customer's need from customers behavior
- Research analysis from our database and others sources (in market monitoring, target acquisition and etc.)
- Analysis customers portfolio and feasibility for campaign marketing
- Cooperate with other parties internal and external including IT/ Legal /compliance/ Sales and Trade. Also Brief the scope objectives to agency
- Communication skill: Selected message/ channels and targeted communication
- Co partnership with related partners such as Dealers/ Bank partners etc.
- Analyze result and provide the report to management
Skills and Qualifications
- Bachelor's Degree in Marketing, Finance or a related field
- Minimum 5-7 years of proven working experience in CRM, customer database - driven marketing and analytics. Knowledge in big data is a plus.
- Experience in data validation, digital marketing and data management
- Tech savvy with working knowledge of HTML
- Strong communications and data analytical skills with a focus on details
- Proactive and can-do attitude
- Analytic thinking skills
- Must be open to learning, passionate about taking ownership and executing, able to work independently, but yet a strong team leader and player
- Commercial awareness to secure buy-in of internal stakeholder partners and external
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