About this position

The Brand Campaign Manager will work in one of the largest fintech company with presence across 6 countries in Southeast Asia

He

/ she will join our company

' s journey to accomplish the mission of enabling everyone with access to innovative financial services, leading to better lives

As the brand builder, the Brand Campaign Manager will lead creation of compelling brand campaigns and manage key stakeholders to execute plans that effectively achieves branding & business objectives

He

/ she will play a critical role as our

" brand guardian

, as well as guiding others in the organization, to make our brand become the most trusted and preferred payment platform for millions of people each day

What you

' ll be doing

• Develop and implement brand campaign strategy based on insights from brand tracking studies and primary researches that effectively strengthens the brand equity and trust on the market

• Analyze competitive landscape, brand tracking data, and online & offline marketing trends in order to generate viable ideas and opportunities for brand campaign plans

• Design and execute brand campaign materials that consistently expresses the brand identity & assets

• Drive alignment in brand campaign initiatives and activities by collaborating with brand, research digital marketing and creative teams

• Identify

KPIs of branding campaigns and assess results against measures

• Support marketing and business unit teams on product promotional campaigns with objectives for customer acquisition and retention

• Support on any brand tracking research design and execution if necessary

What we

' re looking for

• Minimum of 3 years work experience in brand campaign planning and management

• If from creative

/ brand agency work experiences in account management and

/ or planning is preferred

• Proven track record in launching online & offline brand campaigns

• Passion for brand building, digital marketing and consumer lifestyle in the digital era

• Has solid knowledge of branding practices ( traditional, digital and emerging trends

• Positive can do attitude, not afraid to get

' hands dirty

, and has strong sense of ownership

• Analytical yet creative strategic thinker that embraces creativity

• Natural collaborator works effectively with multi functional teams to drive desirable outcomes

• Able to handle the pressure of working with multiple projects in a dynamic environment

• Excellent written

/ verbal communications, copywriting and presentation skills in Thai and English

• Any prior experiences with fintech

/ financial services will be an advantage

Location :

True Digital Park, Sukhumvit 101/1,

Prakanong, Bangkok (BTS - Punnawithi)