Job Description

Position: Marketing / Trade Marketing / Sales / Business Development (China Market)

Business: Food & Personal Care

Key Responsibilities

Marketing Role

• Develop and implement marketing strategies to build brand awareness in the China market
• Analyze consumer behavior, market trends, and customer needs
• Plan and execute marketing activities aligned with target consumer lifestyle
• Collaborate with New Product Development team for product launches
• Coordinate with cross-functional teams (R&D, Packaging, Legal, Research, etc.)

Trade Marketing Role

• Translate brand strategies into promotion plans and integrated marketing communications (IMC)
• Manage ATL & BTL media to drive brand awareness and sales performance
• Develop pricing strategies aligned with local market conditions
• Manage brand P&L to achieve sales, margin, and profitability targets
• Control and optimize A&P budget

Sales Role

• Oversee business operations in China market
• Manage and support distributors to achieve sales and profit targets
• Expand business through new products and channel development
• Lead and manage local sales team
• Prepare and present weekly and monthly performance reports

Business Development Role

• Identify and explore investment opportunities in China (OEM, local production, new channels)
• Conduct feasibility studies and evaluate ROI for new projects
• Collaborate with internal teams to drive business opportunities

Qualifications

• Bachelor’s Degree or higher in related fields
• Age 30 years and above
• Minimum 5–7 years of experience in International Sales, preferably in China market

Key Competencies

• Proven track record in Sales, Marketing, and Business Development (China market preferred)
• Strong understanding of China market, consumer behavior, and retail trends
• Experience in feasibility study and P&L management
• Knowledge of import-export processes
• Understanding of product development and manufacturing processes
• Strong leadership and interpersonal skills
• Excellent communication skills (both written and verbal)
• Proficiency in Chinese and English
• Proficient in Microsoft Office
• Proactive, result-driven, and able to work in a dynamic environment