Responsibilities:

1. Category Strategic Planning & Business Review

• Analyze market trends, shopper behavior, and competitor activity to identify growth opportunities.

• Partner with key retailers to build Joint Business Plans (JBP) and conduct Quarterly Business Reviews (QBR) to drive category growth and profitability for both MT and TT channels.

• Support New Product Development (NPD) by providing category insights and post-launch performance reviews.

2. Store Optimization & Tactical Execution

• Define and optimize Product Assortment and Clustering strategies to ensure the right product mix for each store profile.

• Lead the development of Planograms and display guidelines to maximize shelf productivity, visibility, and brand consistency.

• Evaluate and recommend pricing and promotional strategies based on data-driven insights.

3. Analytical Excellence & Reporting

• Develop and maintain automated dashboards and analytical frameworks (Monthly Sell-out, Market Share) to track Business KPIs.

• Build "Best Practice" toolkits to improve the efficiency and accuracy of the category management department.

4. Stakeholder Management & Influence

• Present data-driven narratives to senior leadership and external retailers to influence category range, placement, and strategic investments.
• Collaborate closely with Commercial and Marketing teams to ensure category strategies align with overall business objectives.

Qualifications:

• Education: Bachelor’s or Master’s degree in Business Administration, Marketing, Data Science, Statistics, or a related field.

• Experience: 5+ years of experience in Category Management, Trade Marketing, or Data Analytics (preferably in FMCG or Retail).