Reporting to Manager, Group Marketing - you will be responsible for

• Develop and implement a comprehensive social media strategy for all properties under
  the Courtyard sector of Gift Hospitality.
• Craft and manage engaging content that resonates with target audiences across
  platforms like Instagram, Facebook, and Line OA.
• Create content calendars, schedule posts, and ensure consistent, timely, and on-brand
  messaging across all channels.
• Work closely with the Group Marketing Manager to align social media efforts with
  broader marketing goals, including promotional campaigns, event highlights, and brand
  storytelling.
• Lead the development of visual and written content, collaborating with the Graphic
  Design Manager and Photography team to produce high-quality assets.
• Stay up-to-date with industry trends, platform updates, and emerging social media tools
  to innovate and optimize content creation.
• Curate user-generated content and leverage it to build community engagement and
  loyalty.
• Actively engage with followers, responding to comments, messages, and mentions to
  foster a strong online community.
• Monitor brand sentiment and feedback across social platforms, providing insights to the
  marketing and operations teams.
• Coordinate with customer service teams to address and resolve any issues or inquiries
  raised on social media.
• Track, analyze, and report on social media performance metrics, using insights to
  continuously improve strategy and content effectiveness.
• Establish and monitor KPIs related to engagement, reach, and conversion, adjusting
  tactics as needed to achieve targets.
• Provide regular reports to the Group Marketing Manager, highlighting successes,
  challenges, and opportunities for growth.
• Provide on-site social media coverage for key events across our venues, capturing live
  content that drives real-time engagement.
• Collaborate with event managers to ensure that social media content aligns with event
  objectives and enhances the overall experience.
• Work alongside the Graphic Design Manager, Photography team, and other marketing
  colleagues to ensure cohesive and compelling storytelling across all digital touchpoints.
• Coordinate with operations teams at each property to gather content and insights that
  reflect the authentic experience of each venue.

The ideal candidate should possess the following background

• A minimum of 3 years of experience in social media management, preferably within the
  hospitality, nightlife, or F&B industries.
• Proven ability to develop and execute successful social media strategies that drive
  engagement and brand loyalty.
• Strong understanding of Bangkok’s dining and nightlife culture, with the ability to tailor
  content to different audience segments.
• Excellent written and verbal communication skills in both Thai and English.
• Proficiency in social media management tools (e.g., Meta Creator Studio) and analytics
  platforms (e.g., Meta Insights).
• Creative mindset with the ability to produce visually compelling and engaging content.
• Strong organizational and time management skills, with the ability to manage multiple
  projects and meet deadlines.
• Flexibility to work during events and adapt to the dynamic nature of social media.