ทักษะ:

Market Research, Research, Compliance

ประเภทงาน:

งานประจำ

• Develop and execute comprehensive marketing plans aligned with company objectives and target market segments.
• Conduct market research and competitive analysis to identify opportunities, trends, and challenges.
• Integrate customer insights and data-driven analysis to inform strategic decisions and improve marketing effectiveness.
• Product Marketing.
• Lead product positioning, messaging, and go-to-market strategies for new and existing products.
• Collaborate with product management and sales teams to craft compelling product narratives and value propositions.
• Support the commercialization of new products and drive market adoption.
• Collaborate with our Strategic Suppliers across the region to formulate and execute co-op funded marketing programs across the region, provide feedback to categories and suppliers, and manage marketing funding.
• Brand Management.
• Develop and implement brand advertising activities and ensure consistent brand messaging across all channels.
• Own the social content strategy and calendar, leading implementation and performance tracking.
• Manage brand differentiation through white papers, exhibitions, roadshows, collateral, and website content.
• Ensure compliance with legal requirements and maintain a reliable, up-to-date web presence.
• Digital Marketing Campaigns.
• Design and implement digital marketing campaigns across email, social media, PPC, and other channels to drive traffic, engagement, and conversions.
• Leverage analytics and data-driven insights to optimize campaign performance and ROI.
• Customer Experience & Insight.
• Define and refine customer interactions throughout the customer journey, from attraction to retention and advocacy.
• Cultivate a customer-centric culture by leveraging data-led insights and visualization tools.
• Provide data analysis to inform marketing campaigns and identify optimization opportunities.
• Sales Enablement.
• Develop sales tools and collateral such as presentations, product sheets, and competitive analysis.
• Conduct training sessions to equip sales teams with knowledge and resources to effectively sell products.
• Performance Analysis & Reporting.
• Establish and track marketing KPIs to measure campaign effectiveness and ROI.
• Prepare regular reports and presentations for management, highlighting results and recommending strategic adjustments.
• Marketing Campaigns & Governance.
• Manage SEA & APAC Category marketing governance, planning rhythm, and delivery quality.
• Implement value proposition concepts and private label positioning.
• Develop and oversee marketing budgets, forecasts, and operational plans to ensure on-time and within-budget execution.
• Manage relationships with external agencies to produce high-quality work aligned with marketing objectives.
• 6+ years of demonstrated marketing experience in a commercial (preferably B2B) environment.
• Strong knowledge of key marketing principles, eCommerce, media design, and campaign management.
• Proven experience in product marketing, brand management, and digital campaign execution.
• Ability to develop integrated marketing strategies and effectively collaborate with cross-functional teams.
• Excellent analytical skills with the ability to leverage insights and data visualization tools.
• Strong communication skills and cultural sensitivity to operate across diverse markets.
• Bachelor s degree in Business, Marketing, or related field.
• Desirable Skills & Experience.
• Ability to multitask and manage priorities across multiple projects.
• Experience with marketing technology platforms and CRM systems.
• Demonstrated ability to work collaboratively and challenge constructively at all levels within the organization.