About the role:

Leading the strategic direction, execution, and overall success of the marketing unit within the Corporate Sales Department. This role involves defining and implementing the marketing strategies and objectives that align with the broader organizational goals, ensuring the efficient use of resources, and overseeing the performance and development of the marketing team.

Role & Responsibilities:

• Establish strategic objectives and budget for the marketing unit in line with both business and functional goals
• Establish overall marketing strategies, directions and operational goals in line with the organization's objectives
• Oversee the execution of marketing initiatives, ensuring they effectively support the organization's strategic goals
• Provide leadership and management oversight for the marketing team, ensuring high performance and operational efficiency
• Manage resources effectively, including personnel and budget, to ensure optimal productivity and achievement of marketing goals
• Continuously evaluate and improve marketing practices and processes to enhance the performance and capabilities of the team

Qualifications

• Bachelor’s or Master’s Degree in Marketing, Business Administration, Communications, or a related field.

• Minimum 10–15 years of experience in Marketing, with at least 5 years in a managerial or leadership role overseeing a marketing function or team.

• Strong experience in developing and executing strategic marketing plans aligned with overall business objectives and organizational direction.

• Proven track record in setting marketing objectives, KPIs, budgets, and resource allocation to maximize business impact and return on investment.

• Strong understanding of marketing strategy, brand management, customer insights, market trends, and integrated marketing communication.

• Demonstrated ability to lead and manage a high-performing marketing team, including talent development, performance management, and capability building.

• Strong business acumen and analytical skills, with the ability to translate market and business insights into actionable marketing strategies.

• Excellent stakeholder management and cross-functional collaboration skills, with the ability to influence senior management and work effectively across functions.

• Experience in optimizing marketing processes, evaluating performance, and driving continuous improvement to enhance team effectiveness and business results.

• Strong leadership, strategic thinking, decision-making, communication, and problem-solving skills.

• Experience in Corporate Sales, B2B, Retail, FMCG, Consumer Business, or related industries would be an advantage.

• Good command of English communication and strong proficiency in MS Office / presentation and data analysis tools.