เงื่อนไขการค้นหา

ประสบการณ์:

15 ปีขึ้นไป

ทักษะ:

Architecture, Leadership Skill, Branding, English, Thai

ประเภทงาน:

งานประจำ

• Value Proposition & Customer Insights: Translate complex financial/insurance offerings into compelling, differentiated customer value propositions. Leverage deep customer segment insights to drive adoption and market penetration.
• Customer Experience (CX) & CRM Ecosystem: Map seamless end-to-end customer journeys across digital and agency/bancassurance/branch channels. Drive CRM strategy, customer segmentation, retention initiatives, and high-impact loyalty programs to maximize Customer Lifetime Value (CLV).
• Integrated Marketing Communications (IMC): Spearhead data-driven multi-channel marketing campaigns, brand storytelling, and digital acquisition strategies while maintaining strict compliance with regulatory standards.
• Reputation, Media Relations & Crisis Management: Proactively safeguard group reputation, manage senior executive profiling, lead PR/media relations, direct ESG/CSR agendas, and navigate crisis communications with agility and discretion.
• Bachelor's or Master's degree in Marketing, Finance, Mass Communications, Business Administration, or related disciplines.
• 15+ years of progressive leadership experience in Corporate Branding, Integrated Communications, and CX/CRM, with proven success at Director, VP, or C-Level.
• Direct industry experience in Banking, Insurance (Life or General), Wealth Management, or FinTech/Financial Services is required.
• Strong familiarity with regulatory environments (e.g., OIC / Bank of Thailand guidelines regarding advertising and customer communication).
• Demonstrated expertise in managing multi-brand architecture, bancassurance/partnership models, or group holding structures.
• Proven track record in high-stakes media relations, executive presence, and crisis communications.
• Fluent in both Thai and English with exceptional board-level presentation and stakeholder management capabilities.