เงื่อนไขการค้นหา

ทักษะ:

CPA

ประเภทงาน:

งานประจำ

• Initiate and develop end-to-end marketing promotion campaigns to drive product growth, business volume, customer usage, and MOA (Main Operating Account).
• Translate business objectives into clear campaign strategies, target segments, and compelling value propositions.
• Leverage customer insights and data analytics to improve targeting, engagement, and conversion.
• Design and execute campaigns aligned with seasonal priorities and business objectives.
• Define campaign KPIs and establish performance tracking frameworks.
• Manage campaign timelines, deliverables, and quality control across all stakeholders.
• Monitor and optimize campaign performance against KPIs (e.g., CPA, CPL, conversion rate, booking volume, revenue).
• Conduct post-campaign analysis and generate actionable insights for continuous improvement.
• Bachelor's or Master's degree in Marketing or any related fields.
• Minimum 5+ years marketing experiences in banking / financial industry / FMCG.
• Minimum 5+ years experiences in marketing campaign / marketing promotion / promotion campaign in Retail Bank.
• Hands-on experience in managing end-to-end marketing campaigns (strategy execution performance tracking).
• Strategic thinking with strong execution discipline.
• Background in retail banking, financial services, payments, or related industries.
• Experience managing stakeholders and external partners. Ability to work cross-functionally with Product, Digital, Media Agency, Partnerships, Segment, and Branch teams.
• Analytical mindset with ability to interpret data and translate insights into actions.
• Sense of ownership with a results-driven mindset.
• Problem-solving capability, especially in improving campaign performance.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Quality Assurance, Social media, Branding, English

ประเภทงาน:

งานประจำ

• Responsible for shopping centre's marketing communication (both online & offline).
• Assist team to develop Marketing Communication plan and strategy including of execution process with the consideration of customers, tenants, and their requirement to reach target audience while using internal & external media as a tool to support all contributor with a good image and reputation that address to our positioning.
• Creating and managing content (design & production) for a variety of channels both offline & online including in-mall media, digital, social media, and others.
• Leads and be a representative of Branding Quality Assurance to keep integrity of each Brand identity to control overall strategic Branding, Storytelling and key selling message of each.
• Manage marcom agency to achieve communication objectives that reflect and benefit to shopping center and experience to shoppers.
• Plan and manage media buying processes including identifying or maximizing strong market opportunities with digital and retail marketing.
• Work closely with advertising & creative agencies, material & technology specifications and suppliers to create new innovations for marketing department.
• Manage and work closely with printing supplier to achieve the deliverables within time plan.
• Measuring and analyzing the effectiveness of marketing communication efforts and making recommendations for improvements both online to offline platform.
• Communicate in advance to intra department as well as internal department for timeline of communication, so they can effectively use information for their purpose.
• Keeping updated on market trends & competitor strategies.
• Key Qualification.
• Bachelor's degree or higher in business administration with concentration on marketing, management, Communication art.
• 5-7+ years of experience in marketing, marketing communication field.
• Proficient in English Communication.
• Skilled in develops marketing communication strategies for maximum efficiency.
• Monthly performance analysis and presentation to senior management.
• Strong interpersonal skills.