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• Social Media Lead for Disney+ Asian Title Campaigns across SEA.
• Develop the regional social media strategy for Asian titles, including what channels to build, communities and influencers we should tap into and content we need to create that will cut through.
• Write social media creative briefs for regional Asian title campaigns and input on monthly always on creative briefs.
• Planning and developing content calendars for priority Asian title campaigns.
• Oversee all Asian Titles Social Media execution (campaigns like Snowdrop, Rookie Cops, Outrun by Running Man, Grid, Crazy Love).
• Ideate and write scripts for content featuring talent, oversee production and delivery.
• Manage all local Social Media and influencer activations for Asian Titles.
• Liaise with Asian studios for asset sourcing and content approvals.
• Manage any localisations needed for assets provided by the local studios.
• Review and approve social captions - as voice of the brand there maybe times where you have to step on and write copy so it is in the correct tone of voice.
• Ensure fast delivery of all creatives to market leads.
• Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights in your market.
• Analyse current-state Social Media channels and determine areas of improvement, expansion and refinement.
• Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business.
• Consistent and strong collaborator who elevates the work of cross-functional teams.
• Basic Qualifications:Minimum of 7 years of experience in social planning in house or at digital/ social agencies.
• Experience in Social Media/Content/Editorial/Digital Marketing.
• Should be fluent in written and spoken English.
• Social Native who is embedded into Asian culture.
• Creative individual who is passionate about Asian content.
• Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights.
• Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy.
• Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc.
• Ability to work at rapid pace.
• The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
• LI-DNI

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• You will be based in Singapore (citizens only) or Bangkok and will work with the Director of Reputation & Engagement (R&E), Asia, on the development and execution of a communications strategy that builds and shapes the firm's reputation across the Asia-Pacific Region. You will report to the Senior Manager of the Asia Central R&E team and you will engage with a distributed network of approximately 50 communications professionals working across the region. You will also work closely with McKinsey's regional chairman and other leaders to develop priority themes and activities with pan ...
• You will be part of a central regional team responsible for translating McKinsey's strategic direction and priorities into a regional positioning and integrated communications strategy. In this role, you will support a wide-range of editorial and operational needs, including external, internal, and executive communications, executive briefings and script writing, thought leadership, creation of multi-media assets, alumni relations, and employee engagement as needed. You will prepare and craft compelling messaging, briefing material and scripts for the regional chairman for key external engagements, priority client meetings, client communications, and presentations. You will create and edit high-quality written content for a range of multi-media assets, including digital, podcast, video scripting and liaising with designers and videographers as required. You will assist with creating communications for high-impact events, client engagements, alumni and other priority external stakeholders. You will provide support to pan-regional external events. You will develop and execute internal communications as needed in line with regional strategic priorities. You will create materials and content that communicate the firm's client value proposition, including briefing materials, speeches, and presentations that contain consistent and effective messaging that can be targeted for relevant audiences. You will also stay abreast of McKinsey's latest thought leadership and most distinctive insights, and ensuring these are built into strategic messaging and speeches.
• 3+ years experience of strategic communications in an agency or leading company, and/or strong background in journalism
• Exceptional writing skills in a portfolio of published writing
• A track record working as part of a team in building/orchestrating successful, creative, pro-active content programs.
• Thorough understanding of external channels - including broadcast and print media, internal, digital and social, events etc.
• Experience of working with large, complex organizations and engaging with senior stakeholders, and a proven ability to balance the needs of different stakeholders
• Comfortable in a flexible, fluid and occasionally ambiguous operating environment where initiative is encouraged and rewarded, and collaborative consensus is required for success
• Taking the initiative to pick up and run with projects
• A strong drive for quality execution and excellence. A 'can do' attitude
• A passion for teamwork

ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Copywriting, Digital Marketing, Creative Writing, Copy Editing, Research, Thai, English

ประเภทงาน:

งานประจำ

• Minto has two different functions in one. We are a character marketing agency where content editors are responsible for contents creation of Minto's original Characters and Our clients that we develop characters for. As most of our clients are wishing to have their original Mascots to promote their brands and communicate through mascot, you need to develope story telling contents that using mascot as medium of conveying brand story and message.
• Come up with the contents strategy that meets the client's and Minto's media.
• Write blog posts and marketing copy to promote our products and services.
• Create content calendar and planning everymonth for our clients and Minto's media.
• Create copies and captions for the Social Media contents.
• Work with the graphic design team to ensure a user-friendly experience.
• Proofread, re-structure and edit articles by content writers.
• Update our website and social media pages with new content.
• Craft and send our monthly newsletter.
• Interview industry professionals and use online sources to research topics.
• Improve illustration in collaboration with marketing and design teams.
• Optimize published pieces using SEO guidelines.
• Manage the editorial calendar and ensure timely publication.
• Generate new ideas around industry-related topics.
• Monitor web traffic and user engagement (e.g. bounce rates).
• Working with external media publisher to maintain consecutive exposure of Minto in the market.
• Proven work experience as a Copy Writer, Content Editor, Web Editor or similar role.
• Portfolio of published work.
• Excellent writing and editing skills in Thai and English.
• Attention to details.
• Hands-on experience with Content Management Systems (e.g. WIX, FB Creator Studio, etc.).
• Familiarity with SEO and keyword research.
• Team spirit.
• BSc in Marketing, Journalism, Communications or related field.

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• Collaborate with the Creative Direction, Campaign, Onsite & Performance teams to develop captivating and interesting campaign copy; while optimizing marketing campaigns and assets.
• As content writer, you will play a key part in the brainstorming, idea generation & execution of all marketing campaigns that you work on.
• Take ownership of English copies for all projects that you work on.
• Keep our marketing emails, social media accounts, website and app up to date with error-free, fresh, and informative content that is engaging and ensures customers will come back for more.
• Get up close and personal with all products across Pomelo's portfolio of inhouse and third party brands to write product names and descriptions for each style.
• Collaborate with the Buying Team & Visual Team to truly understand each release and create catchy copy to be used in product designs.
• Work closely with the Retail Team to come up with retail store signages and concisely communicate promotions.
• Participate in UX copy updates across Pomelos platforms (app, mobile web & desktop).
• Contribute to the development of editorial content for social media posts.
• Who are we looking for?.
• Bachelor's degree.
• Minimum 3 years experience.
• Talented writer, with a keen interest in social media, media trends, fashion eCommerce.
• Native language proficiency in Thai & English, preferably with international awareness or schooling experience.
• Creative and self-motivated with an eye for detail, self-motivation and a passion for pushing boundaries and creating awesome content.
• Responsible and able to excel in a fast paced environment.

ประสบการณ์:

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• Work closely with the PR team in outlining the PR and influencer marketing strategy for Thailand and communicate the key messages to any other involved parties.
• Initiate, plan, and execute campaigns through media and influencers both online and offline effectively, including but not limited to social media, livestream, and events.
• Explore and manage relationships with key influencers including media, editors, fashion bloggers, beauty bloggers, fashion brands, and celebrities. Strong relationships ...
• Research and propose creative ideas for campaigns that increase awareness and ultimately revenue through media and influencers.
• Keep updated on the marketing and content strategies across all channels, including but not limited to social media, events, and livestream.
• Supporting the PR team for the management and tracking the brand marketing budgets and ensure the efficacy of spending.
• Effectively communicate to team key issues and potential solutions for optimization, using technology enablers where possible.
• Ensure timely reporting on marketing campaigns and resources to key stakeholders.
• Who are we looking for?.
• 3+ years of relevant experience in PR or marketing, preferably on a fashion/lifestyle brand.
• Fluent in Thai and high standard of English in both writing and speaking.
• Well versed in social media platforms platforms like Facebook, Youtube, Instagram -Passion for fashion, building startups, e-commerce, and Pomelo -Proactive, outgoing and able to build relationships with fashion influencers and other media.
• Creative, positive and fun attitude, able to work well with others with a different background in a team environment - a consummate team player.
• Results driven, ability to work independently with tight deadlines and changes in priorities.
• Experience and personal network in fashion editorial and media is a plus.