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• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• LI-Midsenior.
• Skills and Qualifications.
• Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

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• Control Paid, Owned, Earn channel on samsung.com.
• Ensure the smooth and accurate communication on promotions & content on samsung.com.
• Design the communication both d2c and b2b on samsung.com.
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group.
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms.
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes.
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization.
• Familiarity with digital ads algorithmic models and marketing analytics.
• Ability to understand customer buying behaviors, segmentation and profiling.
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships.
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels.
• Manage an agency for revenue-driven.
• Have responsibility for P&L, forecast quarterly and annual goals for revenue.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit.
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus.
• Ecommerce, direct response, ROI-focused campaign management.
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources.
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM.
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe.
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
• Advanced computer skills are required.
• College degree required, advanced degree a plus.

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• Influencer Marketing Lead for Disney+ in Thailand.
• Develop the influencer marketing strategy Disney+ in Thailand from brand and title campaigns to an always on ambassador programme.
• Identify and contact the right influencers and work closely with them to maximize ROI and achieve campaign KPIs.
• Build and maintain constructive and sustainable relationships with the influencer community and the partner agencies.
• Manage Influencer Marketing campaigns with the Regional Social Media Agency's local team in market.
• Identify local influencer marketing agency partners in market.
• Localise regional influencer campaign ideas making sure they take into account local nuances to drive relevancy and impact in market.
• Deliver clear direction and inspirational influencer activation creative briefs to agency partners.
• Lead the end-to-end campaign execution and work with cross functional internal and external teams for campaigns like Falcon & Winter Soldier, Loki, Raya and the Last Dragon, Mulan, Soul, Snowdrop, Rookie Cops.
• Liaise with global for asset sourcing and approvals for global influencer campaigns.
• Liaise with local studios for asset sourcing and approvals for local campaigns.
• Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights in your market.
• Analyse current-state influencer marketing and determine areas of improvement, expansion and refinement.
• Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business.
• Consistent and strong collaboration which elevates the work of cross-functional teams.
• Basic Qualifications:Minimum of 7 years of experience in digital, social or influencer marketing in house or at digital/ social agencies.
• Experience in the OTT space, Livestreams & Social-commerce is good to have.
• Prior experience of working with FB, IG, TW, TT, YT, LINE would be a value add.
• Well-versed in conducting influencer marketing campaigns and supervising end-to-end execution.
• Prior production and Livestream experience will be a value add.
• Must be Thai, speaking fluent Thai.
• Should be fluent in written and spoken English.
• Social Native who is embedded into Thai culture.
• Creative individual who is passionate about the Disney+ brands.
• A personal interest in Korean Drama or Japanese Anime would be of interest.
• Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights.
• Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy.
• Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc.
• Excellent organizational and communication skills, quick to learn, flexible and innovative.
• Proficient in managing multiple projects simultaneously and prioritize as per business needs.
• The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
• LI-DNI

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Prepare audience insight report and analyze data with tools like power BI or Data Studioto identify gaps & opportunity.
• Digital Campaign Execution (Online media planning & buying, managing and analyzing the effectiveness of digital campaigns).
• Website Enhancement (Develope website strategies, analyze and improve overall website performance, On-Page SEO ecosystem).
• คุณสมบัติ: Graduate in Bachelor's degree Marketing, Communication Arts, Economics or relate field. (GPA > 2.7).
• Minimum 1 year's experience in Assistant Manager.
• Excellent in Power BI, Microsoft word, Mierosoft Excel, Microsoft Powerpoint.
• Have in Customer-Centric Mindset, Analytical Skills, Proactive, Eager to learn, Service mind.
• Skilled in writing clear, concise, and well-structured copy in both Thai & English. (TOEIC > 550).