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Skills:

Product Development, Marketing Strategy, Branding

Job type:

Full-time

• Brand Manager.
• 04/04/2024.
• Job Responsibilities.
• Brand strategy and communications.
• Create a brand strategy and innovation to ensure the brand is recognizable and lead the public perception of the brand's right key vision messages.
• Responsible for strategies and managing marketing campaigns to make sure that branding is consistent across advertising and campaigns (both offline and online portals).
• Identify the brand positioning and create a strategic brand plan/ brand building to reach business objectives.
• New product development.
• Responsible for product launching development both new products and existing products.
• Initiative consumer penetration tactics and extend the consumer market shares.
• Consumer marketing research and Data analytical.
• Keep up to date the consumer trends, market share, competitors, and research analysis from research agencies to enhance the marketing strategy, NPD, and product details to align the consumer future trends from time to time.
• Study consumer and market insight to optimize the product and marketing plan.
• Analysing the success of marketing campaigns and preparing monthly, quarterly, and yearly reports.
• Responsible for P&L profitably, optimizing the marketing budget spending effectively.
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
• Other BAU tasks.
• Initiate new marketing concept, trade plan, price parameter, on-site survey, and other ad-hoc which was assigned.
• Work across multiple departments (such as stakeholders, product line team, R&D, etc.).
• Bachelor's degree in marketing, public communication, or higher which is related to the job fields.
• Minimum proven 3 years' experience in marketing or related field (IMC, Brand Management, Product Management, Marketing Manager, etc.).
• Having a background in the FMCG industry is preferable.
• Solid understanding of key drivers of brand/product management, P&L, and marketing plan.
• Strong interpersonal skills, stakeholder management, and problem-solving skills.
• Good presentation skills.
• Able to responsible multitask and good prioritize.
• Apply now.
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• Information at a Glance.

Skills:

Negotiation, English

Job type:

Full-time

• Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.
• Develop and execute brand strategies tailored to target audiences.
• Collaborate with the OEM factory to effectively plan production requirements and maintain an optimal inventory level.
• Monitor the progress of product launches with a focus on integrated marketing support, distribution, POSM & display, pricing, and off-take. Propose appropriate corrective measures as needed.
• Work with advertising agencies and media partners to create brand-aligned content.
• Design and execute marketing campaigns across online and offline channels.
• Develop promotional activities, experiential marketing, and brand awareness programs.
• Assess competitive landscape and adjust strategies accordingly.
• Master's Degree in Marketing, Food Science or related field.
• At least 3 - 5 years experience in marketing or related field (FMCG is preferable).
• Good creative, interpersonal, negotiation, and compromising skills.
• Good planning and management skill.
• Good analytical, problem-solving skills.
• Ability to use personal computer.
• Good knowledge of written and spoken English.
• We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.

Skills:

Excel, Social media, Creativity, English

Job type:

Full-time

• Determine the integrated marketing plan for the Brand with marketing manager.
• Organize brand's marketing programs and budgets with marketing manager.
• Assist the Merchandizing team in developing promotion plans, sales calendar and executing the plans.
• Assist managing the production of product catalogues and other marketing materials.
• Conduct marketing and promotion approaches if applicable.
• Manage the production of materials for marketing purposes with marketing manager.
• Assist tracking the effectiveness of campaign on a monthly basis.
• Develop and initiate annual tactical plan for retail marketing with marketing manager.
• Liaise with principal on marketing campaigns and initiatives with marketing manager.
• Source suppliers and negotiate on behalf of the Brand regarding prices policy, terms and conditions with marketing manager.
• Bachelor's degree in Marketing or any related field.
• 8+ years of Marketing experience in fashion industry.
• English: Intermediate both speaking and writing.
• Strong analytical skills, oral and written presentation skills, and excellent computer skills, including Excel and PowerPoint.
• Familiarity with social media and marketing analytics.
• Excellent communication and people skills.
• Creativity and commercial awareness.
• Self-discipline, sense of organization and analysis skills.
• Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time.
• Highly organized and detail-oriented.

Experience:

4 years required

Skills:

Business Development, Product Development, Market Research, Data Analysis, Negotiation

Job type:

Full-time

• Business Performance: Deliver financial growth objectives for assigned brand(s) or brand segments through the development and implementation of the annual brand plan.
• Market Share: Achievement of defined Nielsen objectives: Market share, penetration/loyalty/ frequency etc.
• New Product Development / Existing Product Development: Complete ownership of all NPD and EPD projects. Starting from development of Strategic Rationale, Business opportunity quantification, Pricing/Sizing Recommendation, Lead concept development/MR, d ...
• Business Development.
• o P&L: Assortment/pricing/visibility by channel to improve GM.
• o Business Growth: Increased Brand penetration/consumption - variant priority, portfolio gaps vs competition by channel/need state, building everyday relevance.
• o Leveraging on ground business: Give strategic direction / Guide the Assistant Brand Manager to leverage the various potential activation areas.
• Brand Strategy.
• o Brand Equity: Own completely including measurement, plot to improve/strengthen and related consumer work/lead MR.
• o Communication: Own and continuously improve the portfolio strategy - identify role of each segment, equity building vs business growth, media strategy including weights across segments - existing portfolio in year and 3 year roadmap, keeping in mind competition as well.
• o Long term strategy: Support the MM in developing the long term strategy for the brand/ segment. Work on long term P&L and frame a strategy for achieving this. Ensure achievement of long term objectives for brand/ segment.
• o Competitor Monitoring: Based on available data analysis and competitor benchmarking present short, medium and long term business threats and development opportunities.
• Marketing Grid: Ownership of Activity Grid Of one's own Brand/Segment, ensuring timely Implementation of the same by working in close coordination with agencies necessary for such execution.
• o Media: Lead communication development for their brand (generating insightful concept, validating the concepts with consumers, getting alignment from all stakeholders on Admap, briefing creative agency, leading discussions with agency on campaign ideas, copy script & storyboard, selecting production house, cost negotiation and finally ensuring agency delivers copy as per agreed storyboard).Ensure that the monthly plans of the media agency are in sync with the agreed principles of the particular brand/segment and are on track.
• o Consumer Promotion: Develop Rationale and identify opportunities by SKU/segment/channel through analysis especially for DBW consumption and share gain.
• o Budgets: Ensure effective deployment of budgets by owning, implementing and tracking of segmental budgets - media plans, promos, on ground. Lead regular reconciliation and investment plot.
• Market Research: Own and lead all MR on bathing including insight development not only for New Product Development but also Business Development Initiatives.
• Maintaining Archives: Archiving all collateral and advertising material with respect to the brand and key competitors.
• Bench Development: Development of the Assistant Brand Manager/Graduate Trainee to Brand Manager level with specific coaching inputs in the areas of Consumer insight development and MR, Media, Brand P&L, Managing marketing budgets.
• Professional Qualification / Experience / Skill.
• Minimum Bachelor degree in Sales & Marketing. MBA in Sales / Marketing is preferred.
• Minimum 4-5 Years of experience in Sales, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment.
• Thorough knowledge of the sales process and has a strong commercial awareness.
• Track record of delivery, goal oriented, sets clear priorities and meets deadlines.
• Positive, initiative driven and motivating influence, sets good examples, is a natural leader.
• Result oriented, entrepreneurial and self-motivating.
• Good planning and organisational ability.
• Strong commercial awareness with an international outlook.
• Ambitious and flexible.
• High level of communication ability and presentation skills.
• Strong analytical skills: ability to define problems, collect details data, analyse and interpret results and recommend changes and improvements.
• Good financial skills and P&L understanding.
• Ability to understand and work within the framework of the overall company strategy and also relevant customer insights.
• Resilient and able to perform under pressure.

Experience:

4 years required

Skills:

Digital Marketing, Recruitment, Leadership Skill

Job type:

Full-time

What You'll Do Lead Brand & Campaign Management Own and execute total brand strategy and assigned campaigns with excellence, ensuring delivery of sales, market share, and brand equity targets within A&P budget. Drive 360 Communication & Activation Develop and implement integrated communication strategies and full-funnel activation plans that connect with consumers across ATL, BTL, digital, and experiential channels. Cross-Functional Leadership Collaborate with internal and external stakeholders including Creative, Advertising, Design, Digital, Media, Research, Trade Marketing, Sale ...

Experience:

5 years required

Skills:

Thai

Job type:

Full-time

• Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
• Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
• Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
• Work closely with supply chain teams to optimize product availability and minimize stockouts.
• Brand Development & Strategy.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
• Recommend changes based on market trends, competitor activities, and consumer insights.
• Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
• Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
• Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
• Track and analyze marketing expenditures to optimize ROI.
• Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
• Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
• Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
• Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
• Share key learnings and best practices with the broader marketing team.
• Marketing Communication.
• Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
• Ensure that all communication aligns with brand guidelines and resonates with the target audience.
• Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
• Identify and build relationships with relevant KOLs in the Thai market.
• Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
• Ensure consistency of KVs across all touchpoints.
• Market Research & Analysis.
• Collaborate with the Consumer Insights team to identify research needs for assigned brands.
• Develop research briefs and provide input on research methodologies.
• Analyze research findings and insights, translating them into actionable brand plans and strategies.
• Use consumer insights to inform product development, marketing communication, and promotional activities.
• Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
• Prepare regular reports on brand performance for management review.
• Activation.
• BTL Agency Management.
• Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
• Oversee the execution of activation activities, ensuring they are on-brand and within budget.
• Review post-activity reports to evaluate the effectiveness of activation plans.
• Optimize future activations based on learnings and insights.
• Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
• Experience: 4-5 years of brand management experience in the FMCG industry.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
• Energetic and results-oriented, with a proven track record of achieving targets.
• Strong ability to influence and drive the strategic brand agenda.
• Proactive and able to work independently.
• Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
• Language Skills: Strong command of spoken and written Thai and English.
• Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
• Example of BenefitsCompensation & Financial.
• Performance Bonus.
• Provident Fund.
• House Loan Support.
• Referral Bonus.
• Health & Insurance.
• Group Life Insurance, Healthcare Coverage (IPD & OPD), Dental Care Benefit.
• Annual Medical Check-up, Employee Assistance Program (EAP).
• Wellbeing.
• Wellness Flexible Benefits for your Mind, Body and Connection (Including Relaxation, Physical Wellness, Sport Wear & Equipment Sport Club Membership, Personal Enhancement, Spa, Facial Beauty etc., Skills Upgrade Course and Pet Care.
• Leave & Time Off.
• 12 Days Annual Leave and 1 Day Birthday Leave.
• Maternity and Paternity Leave and Benefits.
• Hybrid Working 3 Days in Office, 2 Days WFH, Office Located at Q House Lumpini (MRT Lumphini 0 meter from MRT station) and Flexible Working Hour.
• Training & Development, Culture & Recognition Program and Family & Life Events.
• Training & Development Program.
• Company Product Twice a Year!.
• Annual Company Outing Party & Workplace Activities.

Experience:

3 years required

Skills:

Product Development, Project Management, English

Job type:

Full-time

• Assist Brand Manager to plan and execute brand campaigns and activities to achieve brand and business objectives i.e. brand communication, advertisement, development of packaging and new product development.
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing, Sales, PR, R&D, Supply Chain, Planning, Agencies to ensure effective execution.
• Work with marketing intelligence team to ensure accurate and timely availability of required data.
• MBA Marketing or equivalent.
• Minimum 7 years experience in brand management (preferably FMCG or beverage).
• Knowledge of 360 marketing communications and media management both offline and online.
• Excellent communication with ability to engage cross functional teams effectively.
• Fluent in English language.
• FMCG project management skills.
• Presentation and storytelling skills.
• Demonstrate leadership and strong project ownership.
• Experience in using Nielsen, Consumer Panel, Brand Health and Sales data.
• Excellent communication and influencing skills.

Experience:

8 years required

Skills:

Product Development, Market Research, Data Analysis, Negotiation, English

Job type:

Full-time

• Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
• Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
• Work with branded team to conduct assortment review and identify Own Brand NPD plan.
• Coordinates with concerned Associate Director, Senior Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Commercial Non-Food Own Brand. Identifies suppliers who can co-develop these products.
• Launch new OB items on time and to targeted cost, to achieve Commercial Non-Food Own Brand new launch budget SKUs and sales.
• Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Commercial Non-Food Own Brand products, identify root causes of shortfall and plan actions to improve performance.
• Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers' data.
• Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
• Ensures that product quality and efficacy meet Makro and Thai FDA standards and customers' expectations, if necessary, to obtain certificate.
• Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
• Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
• Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
• Coordinates with concerned Director, Sr. Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Own Brand. Identifies suppliers who can co-develop these products.
• Launch new OB items on time and to targeted cost, to achieve Own Brand new launch budget SKUs and sales.
• Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Own Brand products, identify route causes of shortfall and plan actions to improve performance.
• Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers data.
• Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
• Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
• Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
• Travel, when necessary (i.e. to visit suppliers and producers).
• Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
• Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
• Travel, when necessary (i.e. to visit suppliers and producers).
• Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
• Performs any other tasks not specified herewith as required / instructed by superior / management.
• Bachelor's degree or higher in Business Administration, Marketing, Supply Chain, Industrial Distribution, or a related field.
• Minimum 5-8 years of experience in merchandising, category management, buying, or own-brand/private label development within retail, FMCG, or wholesale businesses.
• Proven experience in Own Brand / Private Label product development, including NPD planning, supplier collaboration, and product launch execution.
• Strong understanding of category management, assortment planning, pricing strategy, and sales & margin optimization.
• Demonstrated ability to analyze market trends, competitor benchmarks, and customer insights to identify commercially viable product opportunities.
• Experience working closely with suppliers, manufacturers, and internal stakeholders (Commercial, QA, Marketing, Sales Support).
• Solid knowledge of product quality standards, Thai FDA regulations, and certification processes; experience coordinating with QA teams is an advantage.
• Strong commercial acumen with the ability to manage cost structures, target pricing, and profitability objectives.
• Proven track record of managing multiple projects simultaneously and delivering product launches on time and within budget.
• Excellent analytical, decision-making, and problem-solving skills with a results-oriented mindset.
• Strong communication, negotiation, and influencing skills, capable of building productive relationships across all levels.
• High level of attention to detail, organizational skills, and data accuracy in system management.
• Ability to work independently and collaboratively in a fast-paced, cross-functional environment.
• Proficient in MS Office and merchandising or ERP systems; data analysis skills are a plus.
• Good command both of spoken and written English.

Experience:

5 years required

Skills:

Product Development, Project Management, Digital Marketing, Market Analysis, Social media, Recruitment, English, Thai

Job type:

Full-time

• Champion the growth agenda for Knorr Mashed Potato, Best Foods, and Hellmann's Condiments by tracking and managing business performance across turnover, market share, brand health, and key in-year priorities.
• Contribute to Integrated Business Planning (IBP) cycles, business reviews, and delivery of annual plans by translating performance insights into clear actions and growth opportunities.
• Monitor market dynamics, category trends, and competitive activity to identify oppor ...
• Demand Creation & In-Market Execution Excellence.
• Lead and execute integrated activation plans across campaigns, social-first content, retail media, product launches, and renovations to drive consumer engagement and commercial performance.
• Ensure all marketing initiatives are delivered on time, in full, and aligned with business and brand objectives.
• Collaborate with cross-functional teams to bring memorable brand experiences to life across consumer touchpoints.
• Project Ownership.
• Independently lead assigned campaign, innovation, and renovation workstreams from planning through execution.
• Drive project timelines, budget management, stakeholder alignment, and execution quality to deliver strong business outcomes.
• Take ownership of assigned initiatives and proactively identify solutions to keep projects on track.
• Consumer Insights & Market Analysis.
• Partner with Consumer & Market Insights (CMI) teams and leverage business data to uncover actionable consumer, category, and market insights.
• Translate insights into effective brand strategies, activation plans, innovation opportunities, and demand-generation initiatives.
• Measure campaign effectiveness and recommend optimization actions to maximize business impact.
• Stakeholder & Agency Management.
• Build strong relationships with Sales, Trade Marketing, Finance, Supply Chain, regional category teams, and external agency partners.
• Foster effective collaboration to ensure seamless execution of business priorities and marketing initiatives.
• Influence stakeholders through clear communication, data-driven recommendations, and strong project leadership.
• What We're Looking For.
• Education & Experience.
• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 3 years of experience in Brand Management, Product Management, Marketing, or related FMCG roles.
• Marketing Excellence.
• Hands-on experience in communication development, campaign execution, influencer marketing, social media, product development, innovation, or packaging.
• Exposure to digital marketing, e-commerce, and integrated consumer campaigns is an advantage.
• Demonstrated ability to bring consumer insights to life through impactful marketing initiatives.
• Ownership & Growth Mindset.
• Self-starter with a strong sense of accountability and the ability to manage projects independently.
• Comfortable making recommendations, driving progress, and navigating ambiguity in a dynamic business environment.
• Passionate about building brands, creating consumer connections, and delivering measurable business results.
• Analytical & Commercial Acumen.
• Strong analytical skills with the ability to interpret sales data, market performance, P&L indicators, and consumer insights.
• Able to identify opportunities, develop recommendations, and support data-driven decision-making.
• Stakeholder Management & Communication.
• Excellent interpersonal, communication, and presentation skills.
• Proven ability to work effectively with cross-functional teams and external partners in a matrix organization.
• Personal Attributes.
• Proactive, structured, resilient, and highly organized.
• Strong project management capabilities with the agility to manage multiple priorities and adapt quickly to changing business needs.
• Fluent in Thai and English, with confidence communicating across diverse stakeholder groups.
• Why Join Us?.
• Work on iconic, category-leading brands with strong consumer equity.
• Gain exposure to high-impact growth initiatives, innovation projects, and integrated marketing campaigns.
• Collaborate with talented cross-functional teams and regional stakeholders.
• Build valuable FMCG brand-building experience while making a visible impact on business performance and consumer engagement.
• Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills:

Architecture, Recruitment

Job type:

Full-time

• Senior Brand Manager.
• About us.
• With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
• Join us to create a career worth celebrating.
• About the Function.
• Marketing.
• Marketing.
• is where our brands show up in culture and stay there.
• This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
• From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
• You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
• About the role.
• Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.
• Brand Growth & Performance.
• Drive growth of assigned brands through effective planning and execution.
• Monitor brand performance including NSV, ROI, Volume, market share and equity metrics.
• Identify growth opportunities and recommend corrective actions where necessary.
• Deliver annual brand growth plans aligned to category priorities.
• Campaign & Activation Excellence.
• Lead end-to-end implementation of campaigns across SEA markets.
• Ensure campaigns are executed with excellence, consistency and speed.
• Adapt global assets for local relevance while preserving brand positioning.
• Manage launch plans, activations and promotional initiatives.
• Consumer & Commercial Integration.
• Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
• Support customer activation programs and key business priorities.
• Ensure marketing activities align with commercial objectives and market dynamics.
• Innovation & Portfolio Deployment.
• Lead execution of innovation launches and portfolio initiatives.
• Working with the Innovation team to bring the RTD portfolio to life.
• Coordinate cross-functional teams to ensure successful commercialization.
• Support deployment of pack-price architecture initiatives and premiumisation plans.
• Performance & Learning.
• Track campaign effectiveness and brand performance metrics.
• Drive post-campaign evaluations and learning agendas.
• Share best practices and successful activations across SEA markets.
• Contribute to continuous improvement of marketing effectiveness.
• Experience / skills required.
• Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
• Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
• We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
• Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
• Feel inspired? Then this may be the opportunity for you.
• If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
• Recruitment Scam Warning.
• Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
• Regular.
• Bangkok.

Experience:

3 years required

Skills:

Product Development, English

Job type:

Full-time

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• Participate in the New Product Development (NPD) process, from insight analysis and concept development to cross-functional coordination for successful product launch.
• BBA Marketing or equivalent.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management.
• Excellent communication with ability to engage cross functional teams effectively.
• Experience in New Product Development (NPD), from insight analysis to cross-functional coordination.
• Fluent in English language.
• Management skills.

Experience:

3 years required

Skills:

Problem Solving, Leadership Skill

Job type:

Full-time

• Formulate and implement short-term and long-term strategies for the brand, relating to the market positioning, new product launch, promotional opportunities, business development initiatives - store opening, and retail partnerships.
• Develop annual brand plan, marketing calendar, and implement creative integrated marketing campaigns through category analysis, consumer insight to achieve the company's objectives.
• Identify and set up new POS to create product/brand values, customer shopping experi ...
• Manage P&L and A&P budget control of brand.
• Develop best-in-class retail execution and in-store experiences, according to brand specific consumer journey.
• Building brand awareness, adding value for the customer, maximizing revenue, improving brand loyalty, and developing strategic marketing and product plans.
• Ensure all business activities aligned sales and marketing strategies and financial objectives, measured through revenue growth, market penetration, territorial expansion of retail network, increase market share in existing markets, drive retail business and maximization of new business development opportunities.
• Act as a Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
• Identify, select and evaluate department stores in term of perceived product values, market size, traffic, customer shopping experience.
• Monitor business performance against defined metrics and other market information on a regular basis to aid decision making and corrective action if required.
• Keep abreast with market trend and competitor activity to maintain the brand's competitive position.
• Build strong relationships with all commercial channel leads, challenge them but also build innovative differentiated plans to drive the business.
• Recruit, coach, develop, and manage a strong team to build and execute plans to deliver outstanding business results and new innovations.
• Minimum 5 years in management level in luxury cosmetics or beauty industry.
• Proven solid track record of sales and marketing experience on beauty, cosmetics products.
• High level of commercial acumen, able to shape and deliver commercial marketing strategies.
• Strategic and growth mindset for the business.
• Experience of creating and executing in-store events.
• Ability to work retail hours including weekends and special events in a fast-paced work environment.
• Team player with strong leadership.
• Strong problem solving and analytical skills, self-starter with an entrepreneurial spirit.
• Creatively driven to think out of the box.
• Have a keen interest, a good eye and passion for beauty.
• Excellent in verbal and written communication skill.

Experience:

5 years required

Skills:

Digital Marketing, Copywriting, Branding, English, Thai

Job type:

Full-time

• The Brand Campaign Manager will work in one of the largest.
• fintech company with presence across 6 countries in Southeast Asia.
• He.
• she.
• will join our company.
• s journey to accomplish the mission of enabling everyone with.
• access to innovative financial services, leading to better lives.
• As the brand.
• builder, the Brand Campaign Manager will lead creation of.
• compelling brand campaigns and manage key stakeholders to execute plans that.
• effectively achieves branding & business objectives.
• He.
• she.
• will play a critical role as our.
• brand guardian., as well as guiding others in the organization, to make our.
• brand become the most trusted and preferred payment platform for millions of.
• people each day.
• What you.
• ll be doing.
• Develop.
• and implement brand campaign strategy based on insights from brand tracking.
• studies and primary researches that effectively strengthens the brand equity.
• and trust on the market.
• Analyze.
• competitive landscape, brand tracking data, and online & offline marketing.
• trends in order to generate viable ideas and opportunities for brand campaign.
• plans.
• Design.
• and execute brand campaign materials that consistently expresses the brand.
• identity & assets.
• Drive.
• alignment in brand campaign initiatives and activities by collaborating with.
• brand, research digital marketing and creative teams.
• Identify.
• KPIs of branding campaigns and assess results against measures.
• Support.
• marketing and business unit teams on product promotional campaigns with.
• objectives for customer acquisition and retention.
• Support.
• on any brand tracking research design and execution if necessary.
• What we.
• re looking for.
• Minimum.
• of 3 years work experience in brand campaign planning and management.
• If from.
• creative.
• brand.
• agency.
• work.
• experiences in account management and.
• or planning is preferred.
• Proven.
• track record in launching online & offline brand campaigns.
• Passion.
• for brand.
• building,.
• digital marketing and consumer lifestyle in the digital era.
• Has.
• solid knowledge of branding practices.
• traditional, digital and.
• emerging trends.
• Positive.
• can.
• do.
• attitude, not afraid to get.
• hands dirty., and has strong sense of ownership.
• Analytical.
• yet creative.
• strategic.
• thinker.
• that embraces creativity.
• Natural.
• collaborator.
• works.
• effectively with multi.
• functional teams to drive desirable outcomes.
• Able to.
• handle the pressure of working with multiple projects in a dynamic environment.
• Excellent.
• written.
• verbal.
• communications, copywriting and presentation skills in Thai and English.
• Any.
• prior experiences with fintech.
• financial services will be an advantage.
• True Digital Park, Sukhumvit 101/1,.
• Prakanong, Bangkok (BTS - Punnawithi).

Experience:

5 years required

Skills:

Project Management, Market Research, Data Analysis, Recruitment, Automation, Biology, SQL, English, Thai

Job type:

Full-time

• LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that "learning opportunities can improve one's quality of life," we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others advancing Thai society together. Our dream is to serve as a private "ministry of education," upgrading education nationwide and preparing every learner for the future.
• OnDemand Education, a cornerstone of LEARN ecosystem, is more than a tutoring servic ...
• Join us and help the next generation turn ambition into achievement.
• What You'll Drive.
• End-to-end brand strategy and positioning.
• across multiple channels to build brand equity and recognition.
• Integrated marketing campaigns that support.
• brand awareness, engagement, and.
• lead-to-sale conversion.
• Alignment.
• between brand initiatives and commercial goals by.
• collaborating with the sales team, area manager, commercial team, and product teams.
• Key owner.
• in driving brand visibility and consistency across all customer touchpoints, campaigns and physical branches (online and offline), working closely with the commercial team and area manager team.
• Market research and consumer insights analysis.
• to inform campaign direction and brand development.
• Brand performance tracking.
• with a focus on KPIs such as brand awareness, MQL/SQL conversion, and campaign ROI.
• What You'll Bring.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand management, preferably in retail, tech, or a lead-driven business environment.
• A.
• proven track record.
• of linking brand activities to tangible commercial outcomes, especially.
• lead-to-sale conversion.
• Strong analytical skills and experience using data and insights to drive marketing decisions.
• Knowledge of CRM systems, marketing automation, and digital campaign platforms.
• Creative and strategic thinking with a hands-on approach to execution.
• Excellent communication, stakeholder management, and project management abilities.
• What You'll Gain.
• Experience in shaping a brand that drives real business impact.
• The opportunity to bridge brand building with performance marketing to deliver conversion-focused campaigns.
• A collaborative environment that values innovation, customer insight, and continuous learning.
• Exposure to cross-functional teams and senior leadership, allowing for career growth and strategic influence.
• The satisfaction of seeing your brand strategies convert into measurable sales results and market growth.
• The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment.
• Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors.
• By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.

Experience:

8 years required

Skills:

Material Design, eCommerce

Job type:

Full-time

• Our purpose is to revolutionize periods.
• Who are we?.
• Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
• Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
• Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.
• Today was good. Tomorrow will bleed better.
• The Role Overview.
• As Senior Brand Manager, you will sit at the intersection of brand building and commercial performance. Working hand-in-hand with Senior/National KAM and Ecommerce Manager, you will develop and execute the full-funnel brand strategy to drive awareness trial conversion repeat advocacy. You will be the marketing engine that fuels commercial growth, turning Blood into Thailand's most recognisable and unapologetic challenger in period care.
• This role blends brand strategy, growth marketing, activation, category understanding, consumer insights, and hands-on execution. If you love building brands from scratch, pushing boundaries, and owning the full growth loop end-to-end, this role is for you.

Experience:

3 years required

Skills:

Project Management, Public Relations, Recruitment, Budgeting, English, Thai

Job type:

Full-time

• Lead the development and execution of the Brand Marketing Plan to deliver sustainable business growth.
• Lead cross-functional teams to implement brand plans and monitor performance against objectives.
• Drive innovation, activation, advertising, and promotional initiatives to support brand growth.
• Manage end-to-end product launches, relaunches, market development initiatives, and cost-saving projects.
• Develop launch plans, manage customer sell-in activities, and ensure compliance with legal and regulatory requirements.
• Own and manage brand P&L, ensuring delivery of growth, profitability, and market share objectives.
• Analyze consumer, category, channel, customer, and competitive data to identify growth opportunities and business insights.
• Monitor brand performance and recommend actions to improve key business indicators and annual targets.
• Partner closely with Sales, Trade Marketing, CMI, Finance, Supply Chain, and Regional Category teams to deliver business priorities.
• Build strong relationships with external agencies and partners to ensure effective execution of marketing initiatives.
• Provide input into volume forecasting, financial planning, budget management, and performance reviews.
• Track and optimize key brand performance drivers across the marketing mix and commercial execution.
• Experience & Qualifications.
• 3-5 years of experience in Brand Management, Product Management, or Marketing within FMCG.
• Strong presentation, communication, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of communication development, media planning, public relations, and e-commerce.
• Strong analytical and financial acumen, including sales analysis, P&L management, budgeting, and strategy development.
• Experience managing relationships with a wide range of internal and external stakeholders.
• Experience leading cross-functional teams and working effectively with external agencies.
• Excellent English communication skills, both conversational and presentation-based, with the ability to engage senior stakeholders and peers.
• Fluent in Thai language.
• Knowledge of Home Care categories and social-first marketing is a strong advantage.
• Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Experience:

3 years required

Skills:

Data Analysis, Negotiation, English, Thai

Job type:

Full-time

• Act as the primary lead for key accounts (e.g., Watsons, Boots, Eveandboy, Beautrium). Build and maintain strong long-term relationships with category buyers.
• Develop and execute annual account plans to achieve sales targets, volume growth, and market share objectives.
• Plan and implement promotional calendars, including end-cap displays, sampling, and exclusive "Only at" campaigns to drive foot traffic and conversion.
• Lead annual contract negotiations (JBP), listing new products, and managing trade spend/rebates to ensure healthy margins.
• Ensure 100% On-Shelf Availability (OSA) and negotiate for premium shelf space or secondary displays.
• Monitor sales performance, inventory levels, and competitor activities to provide actionable insights and forecasts to the management team.
• 5+ years in Sales or Key Account Management within the.
• FMCG, Beauty, or Pharmaceutical.
• industry.
• Direct experience managing Beauty Multi-brand stores or Modern Trade Pharmacy chains.
• Proven track record of successful commercial negotiations and managing trade budgets.
• Proficient in analyzing sales data and P&L at an account level.
• Fluent in Thai and English (for reporting and brand owner coordination).
• ขับเคลื่อนการเติบโตของรายได้และส่วนแบ่งการตลาดในช่องทางร้านขายยา (OTC) และร้านค้าปลีกความงาม (Beauty Multi-brand) รับผิดชอบในการบริหารจัดการความสัมพันธ์กับคู่ค้าหลัก เจรจาเงื่อนไขทางการค้า และวางแผนกลยุทธ์การตลาด ณ จุดขาย เพื่อผลักดันให้แบรนด์ของบริษัทเป็นอันดับหนึ่งในใจผู้บริโภค.
• เป็นตัวแทนหลักในการดูแลลูกค้ารายใหญ่ (เช่น Watsons, Boots, Eveandboy, Beautrium) และสร้างความสัมพันธ์อันดีกับทีมจัดซื้อ (Category Buyers).
• วางแผนและดำเนินการตามแผนงานประจำปีเพื่อบรรลุเป้าหมายยอดขาย การเติบโตของปริมาณสินค้า และส่วนแบ่งการตลาด.
• วางแผนและจัดทำปฏิทินโปรโมชั่น รวมถึงกิจกรรมส่งเสริมการขาย ณ จุดขาย การแจกตัวอย่างสินค้า และแคมเปญ Exclusive เพื่อเพิ่มยอดขาย.
• นำการเจรจาเงื่อนไขทางการค้าประจำปี (JBP) การนำสินค้าใหม่เข้าวางจำหน่าย (Listing) และบริหารจัดการงบประมาณทางการค้าเพื่อให้ได้กำไรตามเป้าหมาย.
• ตรวจสอบให้สินค้ามีวางจำหน่ายอย่างต่อเนื่อง (OSA) และเจรจาเพื่อได้พื้นที่วางสินค้าในตำแหน่งที่ดีที่สุด (Premium Shelf Space).
• ติดตามผลการดำเนินงาน ยอดขาย ระดับสินค้าคงคลัง และกิจกรรมของคู่แข่ง เพื่อนำมาวิเคราะห์และทำนายแนวโน้มการขายเสนอต่อผู้บริหาร.
• ประสบการณ์ 5 ปีขึ้นไปด้านงานขายหรือการบริหารลูกค้ารายใหญ่ (KAM) ในกลุ่มสินค้า.
• FMCG, ความงาม หรือเวชภัณฑ์.
• มีความเชี่ยวชาญในช่องทางร้าน Beauty Multi-brand หรือเชนร้านขายยาแผนปัจจุบัน (Modern Trade Pharmacy).
• มีทักษะการเจรจาต่อรองที่ยอดเยี่ยม และมีประสบการณ์ในการบริหารจัดการงบประมาณการตลาดเพื่อการค้า (Trade Spend).
• มีความสามารถในการวิเคราะห์ข้อมูลการขายและเข้าใจโครงสร้างกำไรขาดทุน (P&L) ในระดับลูกค้ารายใหญ่.
• สื่อสารภาษาอังกฤษและไทยได้ดีเยี่ยม.

Experience:

5 years required

Skills:

Project Management, Digital Marketing, Microsoft Office, Market Research, Social media, Branding

Job type:

Full-time

• The Brand Manager - Hotel will be responsible for developing and executing the brand strategy for the hotel. This role requires a creative and strategic thinker who can lead a team and work collaboratively with cross-functional teams to develop and implement marketing and branding initiatives that align with the hotel's business objectives. The Brand Manager will also oversee the implementation of the hotel's brand identity across all channels, including digital and traditional media, social media, and in-person experiences.
• Develop and execute the hotel's brand strategy, including messaging, positioning, and visual identity.
• Collaborate with cross-functional teams to develop and implement marketing and branding initiatives that align with the hotel's business objectives.
• Develop and manage the hotel's marketing budget, ensuring that resources are allocated effectively to achieve desired outcomes.
• Develop and manage relationships with external agencies and vendors to execute marketing and branding initiatives.
• Develop and execute digital marketing campaigns, including email marketing, social media, and paid advertising.
• Develop and execute traditional marketing campaigns, including print and out-of-home advertising.
• Develop and manage the hotel's social media presence, including content creation and community management.
• Ensure consistent implementation of the hotel's brand identity across all channels, including digital and traditional media, social media, and in-person experiences.
• Conduct market research and stay up-to-date with industry trends to inform branding and marketing strategies.
• Develop and deliver presentations to internal and external stakeholders to communicate branding and marketing strategies and results.
• Bachelor's degree in marketing, communications, or related field.
• 5+ years of experience in branding and marketing, preferably in the hotel or hospitality industry.
• Proven track record of developing and executing successful brand and marketing strategies.
• Strong understanding of digital marketing, including email marketing, social media, and paid advertising.
• Excellent written and verbal communication skills.
• Strong leadership and project management skills.
• Ability to work collaboratively with cross-functional teams.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to think creatively and strategically.
• Experience with market research and analysis.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• The Brand Manager - Hotel is a critical role within the hotel's marketing team and is responsible for developing and executing the hotel's brand strategy. The ideal candidate will have a strong understanding of branding and marketing, excellent leadership and project management skills, and the ability to work collaboratively with cross-functional teams to achieve desired outcomes.

Skills:

Branding, eCommerce, Business Development, English

Job type:

Full-time

• Identify, prioritize, and secure business opportunities.
• Drive revenue for TikTok by seeking advertising & brand marketing partnerships with various direct clients and agencies.
• Use a consultative sales approach by offering strategic media solutions across your book of business.
• Create compelling sales propositions utilizing internal and external data for respective markets.
• Understanding media on performance marketing and branding product.
• Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
• Develop and implement best practices for client interaction, sales, and services.
• Create persuasive sales presentations using market trends and case studies.
• Ensure that our clients receive the highest level of sales and operational customer service.
• Educate clients on TikTok products and developments and guide clients on best practices to drive business outcomes.
• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in any of the following: Sales, Marketing, eCommerce, Tech, Business Development.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of digital advertising or e-commerce ecosystem.
• Excellent communication, presentation, and negotiation skills.
• Ability to thrive in a fast-paced, cross-functional, and results-driven environment.
• High proficiency in both written and spoken English is required to communicate and correspond directly with multi-national partners.
• Experience with crafting strategic outcomes through data analysis and insights.
• High level of business acumen and driver of commercial success.
• Sales person who has experience working on product mix strategies to build the business.
• Experience working with emerging industry & conglomerate.

Experience:

5 years required

Skills:

Leadership Skill

Job type:

Full-time

Brand Strategy & Growth: Spearhead efforts to drive substantial growth in brand awareness, engagement, and market share while serving as the guardian of brand identity and values. Strategic Operations: Develop comprehensive strategies spanning marketing, product development, and customer engagement. Collaborate with merchandising teams on product assortment and inventory alignment with brand objectives. Digital & Marketing Leadership: Lead digital marketing initiatives, including online advertising, social media, email marketing, and SEO/SEM plus oversee PR and promotional activiti ...