We are seeking a visionary, data-driven marketer to lead our automotive brand into its next phase of growth. In this role, you will bridge the gap between creative artistry and analytical precision. You will be responsible for crafting compelling, strategic narratives that define our vehicles, while relentlessly optimizing media performance across an end-to-end customer funnel. From the initial concept and vehicle launch to digital conversion and the long-term after-sales ownership experience, you will orchestrate seamless, high-impact marketing strategies that drive both brand equity and sales.

Key Responsibilities

• Strategic Storytelling & Automotive Brand Management

• Narrative Ownership: Craft and maintain a compelling, consistent brand narrative across all automotive touchpoints, translating technical vehicle specs into emotional, benefit-driven customer stories.

• Omnichannel Positioning: Ensure brand positioning, messaging, and visual identity seamlessly align with corporate strategy across tiered campaigns (Tier 1 Brand, Tier 2 Regional, Tier 3 Dealer).

• Brand Equity & Perception: Monitor long-term brand health metrics, sentiment, and market share, implementing storytelling initiatives that elevate premium perception and innovation.

• Compliance & Governance: Safeguard global brand guidelines while ensuring local market relevance and compliance across all creative agencies and communication channels.

• Full-Funnel Campaign Management: Concept to Conversion

• End-to-End Funnel Orchestration: Architect, execute, and manage the complete automotive customer funnel—from awareness (upper funnel) and consideration/test-drive generation (mid-funnel) to retail conversion and booking (lower funnel).

• New Product & Vehicle Launches: Lead the go-to-market (GTM) strategy for new model rollouts by optimizing the 5Ps. Design integrated launch ecosystems blending PR, experiential events, digital, and showroom-floor readiness.

• Cross-Functional Alignment: Collaborate with Sales, Product Planning, CRM, Digital Commerce, and Dealer Networks to eliminate friction points along the purchase journey.

• Agile Execution: Ensure all short-term campaigns and major launches are delivered on time, within scope, and rigorously managed against budgets, OKRs, KPIs, and KGIs.

• Media & Performance Optimization

• Data-Driven Media Mix: Oversee and optimize multi-channel media budgets (Digital, Programmatic, Connected TV, OOH, Paid Social) to maximize Share of Voice (SOV) and Return on Media Investment (ROMI).

• Lead & Conversion Optimization: Leverage marketing automation, modern ad tech, and CRM systems to continuously test and optimize creative assets, landing pages, and audience targeting to lower Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA).

• Insights into Action: Analyze marketing attribution models, website traffic, and digital showroom behaviors to pivot media strategies in real-time based on market demand and competitor inventory moves.

Qualifications:

• Bachelor's or master's degree in marketing, Communications, Business Administration, or a related field

• At least 10 years of progressive experience in marketing communications, brand management, and integrated online and offline campaigns, with several years in a leadership role

• Strong strategic knowledge of brand management, digital marketing, social media, media planning, and marketing performance analytics, with the ability to translate insights into business actions

• Proven leadership, stakeholder management, and decision-making skills, with the ability to lead teams, manage multiple priorities, and deliver results in a fast-paced environment

• Strong business acumen, innovative mindset, and up-to-date understanding of market, consumer, and digital trends

• Strong command of English, presentation and communication skills

• Demonstrated experience leading large-scale marketing campaigns, product launches, and cross-functional initiatives, with experience in agency management or transformation projects considered an advantage