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Experience:

3 years required

Skills:

SEO, Finance, Statistics

Job type:

Full-time

• Support annual, monthly, weekly, and daily E-commerce planning across key KPIs including Revenue, Net Sales, Units, Orders, Traffic, Conversion, Markdowns, Returns, and Cancellations.
• Build and maintain forecasting models using historical trends, commercial assumptions, and campaign planning.
• Support monthly rolling forecasts, latest estimates, and landing calculations with clear visibility on risks and opportunities.
• Drive forecasting discipline through structured assumption tracking and variance analysis.
• PERFORMANCE TRACKING & ANALYSIS.
• Track weekly and daily performance versus plan and highlight risks to monthly landing.
• Conduct deep-dive analysis across traffic, conversion, assortment, promotional mechanics, and operational metrics.
• Prepare performance insights to support weekly trading discussions and monthly business reviews.
• MARKETPLACE & TRADING ALIGNMENT.
• Work closely with Marketplace teams that execute day-to-day platform operations.
• Ensure marketplace performance is accurately reflected in plans, forecasts, and reporting.
• Support alignment of promotional phasing and campaign performance tracking.
• CROSS-FUNCTIONAL COLLABORATION.
• Partner closely with Buying and Merchandising teams on product performance and commercial assumptions.
• Work with Media and Digital teams to embed traffic and conversion assumptions across paid, organic, SEO, direct, and CRM channels.
• Collaborate with Finance on monthly landing updates and performance reporting.
• Work with EM Hub teams across Analytics, Data Solutions, and Operations to ensure data accuracy and execution alignment.
• WHAT SUCCESS LOOKS LIKE.
• Accurate and reliable monthly forecast landings.
• Strong discipline in planning assumptions and forecasting models.
• Clear and proactive communication of risks and opportunities.
• High quality performance analysis supporting commercial decisions.
• On-time delivery of plans, forecasts, and performance updates.
• WHO YOU ARE.
• Bachelor s degree in Business, Economics, Statistics, Mathematics, Engineering, or a related quantitative discipline.
• Minimum 3 years of experience in E-commerce, commercial planning, forecasting, analytics, retail, or marketplace environments.
• Strong understanding of E-commerce and commercial KPIs.
• Advanced Microsoft Excel skills (mandatory) for modelling, forecasting, and deep-dive analysis.
• Strong working knowledge of PowerPoint for communicating insights and recommendations.
• Exposure to Power BI, SQL, Databricks, or dashboarding tools is a plus.
• Strong analytical thinking and problem-solving mindset.
• High ownership, integrity, and attention to detail.
• Comfortable working in fast-paced, multi-stakeholder environments.
• REPORTING & SETUP.
• REPORTS TO.
• Planning leadership, E-commerce Leads, Finance, Marketplace teams, Buying & Merchandising, Media, Analytics, Data Science, Digital Operations, EM Hub, & cluster market teams. No direct reports. WHY THIS ROLE.
• This role is ideal for someone who enjoys working deeply with numbers, building forecasting models, and translating data into clear commercial insights. You will work at the intersection of planning, analytics, and commercial execution across Southeast Asia and Pacific markets. As part of adidas - a globally iconic sports brand - this role offers strong exposure to regional E-commerce operations and a clear pathway toward future planning, analytics, and commercial leadership opportunities.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
• AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
• CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -
• BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
• JOB TITLE: Senior Specialist, E-Commerce Planning Forecasting & Analytics BRAND: LOCATION: Bangkok TEAM: Data STATE: COUNTRY/REGION: TH CONTRACT TYPE: Full time NUMBER: 542276 DATE: Apr 15, 2026

Experience:

1 year required

Skills:

Digital Marketing, Thai

Job type:

Full-time

• 1) E-commercce.
• End-to-End Store & Campaign Management.
• Manage day-to-day operations across e-commerce platforms, including Shopee, Lazada, TikTok Shop, and other emerging channels..
• Plan and execute holistic campaign strategies, promotions, and on-site activations (e.g., Double Day, Payday, Flash Sales) with precision and creativity..
• Optimize product listings (SEO), pricing, and platform visibility to maximize organic traffic and conversion rates..
• Monitor and analyze sales, traffic, and conversion data daily, turning complex metrics into actionable growth plans..
• Conduct competitor analysis and stay updated with platform algorithm changes to maintain a competitive edge..
• 2) High-Impact Advertising & Execution (Ads).
• Execute and optimize multi-channel ad campaigns, specifically Meta Ads (Conversion/CPAS), TikTok Shop Ads, and Marketplace In-platform Ads (Search/Discovery)..
• Collaborate with Design and Content teams to brief and develop high-converting creatives based on data-driven performance insights.
• Manage and allocate advertising budgets effectively to achieve target ROAS (Return on Ad Spend) and ACOS (Advertising Cost of Sales).
• Prepare comprehensive performance reports (Weekly/Monthly) and provide strategic recommendations for continuous improvement..
• Bachelor s degree in Business, Marketing, E-commerce, or related field.
• 2-4 years of experience in E-commerce Management or Digital Performance Marketing..
• Proven track record in managing Shopee Seller Centre, Lazada Seller Center, and TikTok Shop..
• Strong technical skills in Meta Ads Manager.
• Analytical mindset with proficiency in Microsoft Excel/Google Sheets (Pivot Tables, VLOOKUP)..
• Ability to multitask in a fast-paced environment.
• Good analytical and problem-solving skills.
• Hands-on, organized, and results-driven.
• Strong communication and coordination skills.
• Salary up to 35,000 THB based on experiences.
• Hybrid: 3 days on-site / WFH 2 days.
• Weekend client meetings or work can be compensated with time off during weekdays with prior notice..
• 20 Annual Leaves.
• Map: https://share.google/LbE9eOcDMknHyafF8.

Experience:

1 year required

Skills:

eCommerce, Google Ads, Biddable Media, English

Job type:

Full-time

• Possess a deep understanding of the real-time bidding process and how it affects digital media and eCommerce metrics.
• Understand the basic campaign structure, targeting options, best practices, and optimization strategies of Google Ads (especially for Search), Facebook Ads, TikTok Ads, Programmatic, LINE Ads Platform and In-app ads for Lazada and Shopee.
• Have a strong first-party audience mindset and be able to develop and apply website tagging and audience strategies for clients.
• Showcase your analytical skills to interpret data from ad, measurement, and analytics platforms to solve complex campaign and business problems for clients.
• eCommerce media planning with business mindset and understand of integrated communication.
• Develop dashboards for clients as well as for internal use to visualize data for ad, measurement, and analytics platforms including but not limited to Facebook Ads, Google Ads, Google Marketing Platform products, and other commerce related platforms.
• Orchestrate eCommerce and best practices across dentsu s business units, ensuring digital planning consistency and achievement of business KPIs.
• Spearhead eCommerce thought-leadership and bespoke innovations across wide array of client categories, multinational and local.
• Develop digital & data media strategies and tactics in providing solutions to client s business, media and sales objectives via integration of digital platforms and interactive channels.
• Ensure capability-building in digital and commerce in achieving Team and Business Units Revenue Targets.
• Administrate campaign workflow timelines, implementation, and post-campaign reports.
• Lead project coordination between clients, media partners, technology partners, and internal teams.
• 1-2+ years experience in biddable media, programmatic, eCommerce or ad technology preferred.
• Bachelor s degree in data, statistics, media, advertising, marketing or related fields or 1+ years experience in data analytics preferred.
• Knowledge of web programming and development, and app development would be a plus.
• Understanding of digital marketing, eCommerce and media metrics.
• Proficiency in Microsoft Excel and PowerPoint.
• Good command in written and spoken English.
• Very good communication skill.
• As part of our commitment to safeguarding your privacy, please be informed that the required information collected from you, who would like to apply for a position with us, will be limited to what is necessary for the recruitment process. We adhere to strict data protection measures in line with applicable regulations. Any personal data voluntarily provided, which is not essential for the recruitment process, will be promptly deleted or securely destroyed. We may provide you with our confirmation of such deletion or destruction on a case-by-case basis. For more details on how your personal data is handled, please review our privacy notice https://www.dentsu.com/global-employee-job-candidates-and-job-leavers-privacy-notice. By proceeding, you acknowledge to the collection and processing of your data as described therein. .
• Bangkok
• Amplifi
• Full time
• Permanent