Role Summary

Responsible for developing Employer Branding strategies and content concepts to strengthen clients’ employer brands and effectively engage target talent segments.

Key Responsibilities

• Analyze clients’ organizations, employer brands, and talent attraction challenges.

• Develop content pillars, content strategies, and overall communication direction.

• Create concepts and creative directions for videos, articles, album posts, interviews, campaigns, and employer branding initiatives.

• Develop storylines, key messages, and content frameworks.

• Provide strategic Employer Branding recommendations and consultation to clients.

• Produce and oversee the quality of all content deliverables.

• Collaborate with Production teams, Content Writers, Designers, and external partners.

• Stay updated on talent trends, workforce expectations, and employer branding best practices.

• Ensure all content aligns with client objectives and company quality standards.

Ideal Candidate

• Experience in Employer Branding, Content Strategy, Corporate Communications, Marketing, Journalism, or related fields.

• Strong storytelling and strategic thinking abilities.

• Deep understanding of talent attraction and employer branding trends.

• Ability to present and justify content recommendations to clients confidently.