Key Responsibilities

• Plan and execute digital marketing campaigns to drive traffic, sales, and brand engagement across restaurant brands.
• Manage paid and organic media across platforms (Facebook, Instagram, TikTok, LINE OA, Google Ads, YouTube, etc.).
• Develop content strategies aligned with promotions, new menu launches, seasonal campaigns, and CRM activities.
• Coordinate with designers and agencies to produce digital assets.
• Monitor and optimize campaign performance (CTR, CPC, ROAS, Conversion Rate, Engagement Rate).
• Manage media budgets to ensure effective spending aligned with business targets.
• Analyze campaign performance and customer insights to improve marketing effectiveness.
• Collaborate with Operations and CRM teams to support O2O initiatives and delivery platforms.
• Manage influencer/KOL collaborations.
• Prepare performance reports and provide recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5+ years of experience in Digital Marketing / Performance Marketing, preferably in F&B, retail, or consumer business.
• Strong hands-on experience in media buying and campaign optimization.
• Proven track record in managing sizable digital media budgets and delivering measurable ROI.
• Strong analytical mindset with proficiency in digital reporting tools (Meta Business Suite, Google Analytics, Ads Manager, etc.).
• Experience in O2O marketing, CRM integration, or food delivery ecosystem is highly preferred.
• Leadership capability with experience coordinating agencies and cross-functional teams.
• Ability to work in a fast-paced, campaign-driven environment.
• Prepare performance reports and provide recommendations.

Contact Information :-
K.Jidapha Tel. 08•-•••-•159
Human Capital Business Partner
OISHI Holding Company Limited
14th Floor, The PARQ, 88 Ratchadaphisek Rd., Khlong Toei,
Bangkok 10110, Thailand