Department Manager, Sales Capability Development & Analysis

atCP Axtra PCL

Department Manager - Sales Capability Development & Analysis will be a pivotal senior leader within the B2B Sales division, responsible for defining, leading, and executing the overarching strategy for sales force effectiveness.

Responsibilities:

  • Define and execute a comprehensive sales capability development strategy aligned with Group Wholesales' B2B sales objectives, revenue targets, and market expansion plans.
  • Identify current and future skill gaps within the B2B sales force through rigorous needs assessments and performance analysis.
  • Design, develop, and implement progressive learning paths, training modules, and coaching programs for all sales roles (e.g., new hire onboarding, product knowledge, advanced selling skills, negotiation, key account management, CRM utilization).
  • Lead the collection, analysis, and interpretation of complex sales performance data (e.g., sales funnel metrics, conversion rates, territory performance, customer segmentation, call activity, sales cycle length).
  • Utilize advanced analytical techniques to identify trends, correlations, root causes of performance variations, and actionable insights to improve sales effectiveness.
  • Provide data-driven recommendations to optimize sales strategies, resource allocation, and target setting.
  • Oversee the effective utilization and continuous enhancement of sales enablement tools and technologies, including CRM systems (e.g., Salesforce), sales intelligence platforms, and reporting tools.
  • Identify and lead initiatives to optimize and standardize sales processes across the B2B sales division, leveraging technology and best practices.
  • Ensure consistency in sales methodologies, reporting standards, and performance management frameworks.
  • Lead, mentor, and develop a high-performing team of Sales Capability Specialists, Sales Trainers, Sales Analysts, and CRM Administrators.
  • Manage resource allocation, project prioritization, and workload distribution within the department.
  • Partner closely with B2B Sales leadership, HR (for talent management and L&D), Marketing (for sales collateral and campaigns), Product (for product knowledge), and IT to ensure integrated strategies and seamless support for the sales force.


Key Skills:

  • Bachelor's degree in Business Administration, Sales, Marketing, Data Science, or a related quantitative field. An MBA or relevant professional certifications (e.g., Sales Leadership, CRM Administration, Data Analytics, Learning & Development, Coaching) are highly desirable.
  • Minimum of 5-7 years of progressive experience in B2B sales, sales operations, sales enablement, or sales training.
  • At least 3-5 years in a senior leadership or managerial capacity, specifically managing a sales capability, sales operations, or sales analytics function in a large B2B wholesale or distribution environment.
  • Proven track record of driving significant and measurable improvements in sales productivity, effectiveness, and quota attainment through capability development and data-driven insights.
  • Extensive hands-on experience with CRM systems (e.g., Salesforce) and advanced analytical tools.
  • Deep understanding of B2B sales cycles, sales methodologies, and key performance indicators.
  • Experience in designing and delivering impactful training and coaching programs.
  • Expert proficiency in CRM systems (e.g., Salesforce administration, reporting, customization).
  • Strong analytical skills with expert proficiency in Microsoft Excel for complex data modeling and analysis.
  • Understanding of sales forecasting methodologies and territory planning.
  • Familiarity with sales engagement platforms and other sales tech stack tools.
  • Exceptional leadership, strategic thinking, and commercial acumen.
  • Outstanding communication (written and verbal) and presentation skills, with the ability to articulate complex analytical insights and strategic recommendations persuasively to diverse audiences, including executive leadership.
  • Superior interpersonal, coaching, and influencing skills, with the ability to build strong relationships and drive collaboration across departments.
  • Highly organized, results-oriented, and capable of managing multiple complex priorities and projects simultaneously.


Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Management
Job type
  • Full-time

Company overview

Size:5000-10000 employees
Industry:Wholesale
Location:Bangkok
Website:www.cpaxtra.com
Founded in:1988
Ranking:4/5

At CP Axtra, we're not just a company; we're a revolution in retail and wholesale. Born in Bangkok and now a proud part of the CP ALL family, our journey from Siam Makro to CP Axtra has been marked by innovation and a commitment to excellence.

Here's what makes us stand ...

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Why join us: At CP Axtra, we believe in creating an AXTRA life for our employees. We offer competitive salaries and benefits, along with a hybrid workplace that promotes work-life balance. You'll have the opportunity to collaborate with talented individuals in a dynamic environment, working on challenging projec ... Read more

Job location: Bang Kapi
Head office: CP Axtra
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