Highlight

• Shape the Future: Be part of a game-changing New Business unit that's redefining the food industry, backed by three decades of excellence

• Innovate Boldly: Enjoy the freedom and creativity of start-up, empowered by the corporate backing to turn bold ideas into reality

• Thrive in Creativity: Be part of a dynamic team where innovation, creativity, and originality drive success.

• Growth Opportunities: We have decades of deep industry knowledge, networks, and mentorship to advance your career to the next level like no other firm

• Collaborate with Visionaries: Be part of a highly passionate, digitally savvy team unafraid to think big, think different and take risks!

• Drive trends: Influence what people eat and enjoy every day with groundbreaking ideas

About this role

This role involves shaping and driving the brand's identity, managing product development, and crafting marketing strategies to deliver growth and impactful consumer experiences. The ideal candidate is both strategic and hands-on, with expertise in brand management, developing market and consumer driven product folio, product innovation and launching campaign

Key Responsibilities

Brand Management: Own and safeguard the brand identity, ensuring all activities across all platforms are align with its purpose and values thus building recognition and trust

• Brand Strategy: Defining and crafting the brand's unique value propositioning, establishing its personality, tone and visual identity

• Marketing Strategy: Conduct in-depth market research and analyze consumer needs, buying behaviors so to identify opportunities, trends, and competitors.

• Develop Marketing Communication Strategy: Develop integrated marketing strategies (IMC/360/Digital/Retail) to create engaging consumer experiences.

• Product Development: Lead and manage new product development (NPD) and renovation for drinks, snacks, and shelf-stable products, ensuring timelines align with business goals.

• Multi-channel communication: Adapt communication materials across media channels, digital platforms, and retail touchpoints.

• Customer Centricity: Leverage consumer feedback and surveys to iterate and refine product concepts, marketing strategy and marketing communication ensuring alignment with customer desires.

• Ahead of Competition: Stay ahead of competitors by constantly monitor competitors and staying updated on emerging food and lifestyle trends to inspire groundbreaking ideas

• Budget: Manage project budgets, sales forecasts, marketing plans, implement corrective actions on deviations to ensure alignment with business objectives.

• Continuous Improvement: Track and analyze campaign and promotional performance to ensure executional excellence. Make recommendations on media, trade marketing plans, and category strategies based on market expertise.

• Business Development & Collaboration: Drive growth through partnerships, collaborate with sales on strategies and opportunities, and coordinate with teams and suppliers for smooth product launches and operations.

• Campaign Execution: Work in team to develop and execute targeted campaigns, promotions, and branding strategies tailored to market needs for specific customer clusters (Urban, Rural, Tourist) and coordinate promotional activities and events

Qualifications

The ideal candidate will have a strong background in brand and marketing strategies and execution

• At least 5 years of proven expertise in brand creation and management, innovative product pipeline development and launching marketing campaign

• Experience working in food and FMCG company is a plus not necessary

• A pioneering spirit with a passion for creating the future of food innovation

• A creative thinker with a deep understanding of customer preferences, emerging trends, and novel ingredients

• Digital Savvy who is passionate and continuously identifying new technology and software to make their work faster and better. Experience using AI and Co-pilot is a plus

• Exceptional project management skills and the ability to juggle multiple priorities with ease

• Able to work under pressure, uncertainty and fast-paced environment

• Hybrid work. Able to travel to our head office located Hatyai at least once/ month

• Good command in English and Thai. Speaking, reading and writing.

• Ability to create an atmosphere of trust and comfortable/ efficient work environment

• Strong analytical skills to utilize market research, consumer insights, and sensory results to make products with highest quality

• A collaborative mindset to work with cross-functional teams and external partners to develop strong ecosystem and community