The key role of this position is to develop and manage customer privileges and value propositions to support customer acquisition, cross-selling, and customer engagement for Wealth segment, including Krungsri Private Banking, Krungsri Exclusive, Krungsri Prime customers.

The position is responsible for managing the end-to-end privilege process, including identifying privilege opportunities, coordinating with vendors and partners, negotiating special deals, and monitoring program performance. In addition, the position will handle customer complaints and work closely with Relationship Manager teams and relevant functions to manage customer expectations and enhance customer satisfaction.

Job Description/Responsibilities:

• Conduct market benchmarking and analyze customer insights to identify new privilege opportunities and improve competitiveness.
• Develop and manage customer privileges to strengthen the value proposition and enhance competitiveness.
• Manage the privilege portfolio and continuously optimize offerings based on customer insights and business performance.
• Manage vendors and partners to develop and deliver attractive privilege offerings.
• Negotiate with partners to secure special deals and optimize marketing costs.
• Manage the end-to-end launch and execution of privilege programs, ensuring smooth implementation and timely delivery.
• Monitor and analyze the performance of privilege programs and provide insights for continuous improvement.
• Manage the privilege budget and ensure cost-effective utilization while maximizing customer value.
• Ensure a high level of customer satisfaction
• Handle customer complaints and coordinate with relevant parties to resolve issues effectively and in a timely manner.
• Collaborate with the Marketing team to develop and deliver marketing and communication materials.
• Ensure compliance with segment policies, rules, regulations, and internal controls.

Qualifications:

• Bachelor's degree or higher in Marketing, Business Administration, Economics, Hospitality Management, or related fields.
• Minimum 3-5 years of experience in Privilege Management, Loyalty Program, Partnership Management, Customer Experience, Marketing, Product Management, or related areas.
• Proven experience in developing and managing customer privilege programs, loyalty benefits, partnerships, or promotional campaigns.
• Strong understanding of customer segmentation, customer insights, and consumer behavior.
• Excellent project management skills with the ability to manage multiple projects and stakeholders simultaneously.
• Strong analytical skills with experience in performance tracking, reporting, and data-driven decision making.
• Good understanding of marketing communications and campaign execution.
• Experience in financial services, banking, credit card, wealth management, retail, hospitality, airline, or loyalty-related industries would be an advantage.
• Strong problem-solving skills and customer-centric mindset.
• Ability to handle customer escalations and coordinate cross-functional teams effectively.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Excellent communication and presentation skills in both Thai and English.
• Ability to work independently in a fast-paced environment and deliver results under pressure.

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Talent Acquisition Department

Bank of Ayudhya Public Company Limited

1222 Rama III Rd., Bangpongpang, Yannawa, Bangkok 10120