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Activation Marketing Specialist - Orthodontics

at3M Thailand Ltd.
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description
  • Leads localization and activation of global or area programs to generate demand at end-user and channel
  • Leads local assessment and provides input into area marketing and portfolio teams on competitive, customer and media platform trends
  • NPI (New Product Initiative), voice of market, ideas, local needs, participate on global NPI team/with area new product marketers to ensure successful of launch in local market
  • Invest budget in activating global aligned marketing programs to achieve desired outcomes
  • Ensures global and area material meets local packaging compliance and regulatory requirements
  • Provide insights of local market, product performance, customer demand and feedback to region/area
  • Prepare and manage monthly, quarterly, and annual local budgets
  • Deliver brand & value proposition, positioning, and pricing strategies to align with global direction
  • Analyze and utilize customer POS data to formulate marketing strategies
  • Coordinate sales and marketing efforts to meet financial/sales objective and meet brand equity
  • Lead supply & demand planning to optimize inventory
  • Work with clinical team & scientific affair and education leader to build and lead affiliation with relevant association & KOL for market development
  • Work with country sales team to provide marketing leads to channel partner with the objective of meeting financial goals
  • Liaison to the local functions like channel marketing, division teams, customer service, sales force, application engineering, regulatory to represent
  • Leverage customer operations activities and support to deploy program (Digital Resource Center, Communication, Media Relation, Fairs, & Event, CRM, POS)
  • Maintain the feedback loop on customer experience with all owners of the aspects of customer experience in area, region
  • Work with Regional team, deliver strategies for all marketing plans, including demand generation plan, portfolio management, marketing campaign, digital marketing, communication and creative

Qualifications
  • Bachelor's degree or above
  • Orthodontics, Dental, Medical, or related background
  • 3+ years related working experience in healthcare industry
  • 2+ years in marketing or sales function
  • Innovative, good analytical skills and strategic thinking ability
  • Solid problem-solving skills
  • Excellent coordination and communication skills
  • Excellent English command in both written and oral
  • Good computer skills
Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Twitter @3M. Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M's business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
Job type
  • Full-time
  • apply job 3M Thailand

Company overview

Size:n/a
Industry:Mixed Industries
Location:Bangkok
Website:www.3m.com/th
Founded in:n/a
Ranking:4/5

We’re a global, diversified technology company that leads majority of the markets we see today. We have a large variety of different products and services. We offer a wide range of products and services through our portfolio of innovative technologies and solutions in the areas of life sciences, con ... Read more

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