Responsibilities:

• Develop execution plans and manage operations for digital advertising across various channels based on overall strategy and direction.
• Monitor and optimize campaign performance in real-time to ensure achievement of defined KPIs.
• Collaborate with the Data Management team to plan and execute e-direct media campaigns using tools such as SMS, EDM, App Push, LINE Beacon, etc., targeting segmented audiences effectively.
• Provide detailed campaign tracking and performance summary reports, including solutions and recommendations for future improvements.

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  Manage and control individual campaign budgets to maximize performance and efficiency in alignment with set KPIs.

Qualifications:

• Bachelor's degree in Digital Marketing, Media, Communications, or related fields.
• Minimum 5 years of experience in MarTech management, with hands-on expertise in tools such as SMS, EDM, App Push Notifications, and LINE Beacon.
• Strong analytical skills and the ability to interpret performance data and turn insights into actionable improvements.
• Experience in managing digital campaign budgets and optimizing ROI.
• Good understanding of customer segmentation and personalization techniques using digital media.
• Ability to work cross-functionally with internal teams and external vendors.
• Proficient in marketing automation tools and basic knowledge of customer data platforms (CDPs) is a plus.
• Detail-oriented, self-motivated, and capable of managing multiple projects simultaneously under tight deadlines.
• Good communication skills in both Thai and English.