The Marketing Activation Manager is responsible to lead and execute comprehensive marketing initiatives for Absolute Siam, a unique and innovative retail concept under Siam Piwat. This role oversees end-to-end marketing communication, brand storytelling, digital marketing, and event & promotion campaigns with full ownership of execution and no direct team support. The ideal candidate is a hands-on marketer who can independently transform ideas into impactful campaigns that strengthen brand positioning and drive meaningful engagement with target audiences.

Key Responsibilities:

• Develop and execute marketing communication plans aligned with brand positioning and business goals.
• Craft compelling brand storytelling and campaign narratives to showcase Absolute Siam’s unique lifestyle identity.
• Plan and manage marketing events, retail promotions, and activation campaigns to drive traffic and engagement.
• Lead digital marketing efforts including content creation, social media, paid advertising, and performance tracking.
• Oversee end-to-end campaign management from ideation to execution and reporting, collaborating with vendors and partners.
• Build strong relationships with internal teams, agencies, and key stakeholders to ensure campaign success.

• Monitor marketing budgets and analyze campaign performance to optimize ROI and drive continuous improvement.
  

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related fields with 5+ years in retail, lifestyle, or fashion marketing.
• Experienced in event management, digital marketing, and integrated brand campaigns with strong brand storytelling skills.
• Able to work independently, manage vendors, and analyze campaign performance to drive business results.
• Creative problem solver with strong interpersonal and negotiation skills, fluent in written and spoken English.