Job Summary:

This role is critical in curating and delivering a dynamic calendar of high-impact events, workshops, and brand activations that bring our green-concept area to daily life. The position requires a strong commercial mindset, strategic event marketing capabilities, and a deep understanding of how to turn creative programming into tangible traffic, revenue, and engagement outcomes. You will lead cross-functional initiatives that turn spaces into experiences, visitors into communities, and partnerships into value.

Key Responsibilities:

• Own and manage the Master Calendar of Green-concept area's yearly and monthly programming—spanning flagship activations, daily events, and seasonal themes that drive traffic, revenue, and community growth.
• Design event strategies that align with business objectives, brand purpose, and key performance metrics (traffic, customer satisfaction, commercial returns).
• Develop, pitch, and execute partnership models with brands, creators, institutions, and influencers that generate mutual value—including sponsorships, co-hosted events, or revenue sharing formats.
• Create immersive, high-quality content and experiences through storytelling, sensory design, and unexpected interactions that refresh the space on a daily basis.
• Lead and mentor a programming team (coordinators, producers, and collaborators) to deliver consistently excellent, on-brand activations and experiences.
• Analyze event performance and customer feedback to drive continuous improvement and data informed decision making.
• Work closely with Brand, Marketing, and Leasing teams to ensure alignment in storytelling, promotion, and customer targeting.

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  Curate programs that balance creativity with business impact, whether through ticketed events, brand collaborations, or experience-led revenue streams.

  
  

Qualifications:

• Bachelor’s or Master’s degree in Event Management, Marketing, Communication Arts, Business Administration, or related fields.
• At least 8–10 years of experience in event marketing, lifestyle activation, or experiential content management, preferably in commercial or retail spaces.
• Proven track record in delivering commercially successful events, managing partnerships, and developing customer-centric experiences.
• Strong background in strategic planning, budget management, stakeholder coordination, and performance analysis.
• Excellent communication, negotiation, and interpersonal skills; strong network in creative, lifestyle, and F&B industries is a plus.
• Passionate about creating impact through innovation, collaboration, and cultural relevance.