Responsibility:

• Lead and responsible for Marketing Strategy
• Monitor the market situation, competitors
• Deliver Category Direction and NPD pipelines
• Lead and responsible for Marketing Strategy, brand plans & identify new opportunities to expand category’s portfolio to achieve business direction. Lead and supervise marketing team to come up with NPD pipeline to improve portfolio
• To identify key strategic target group for our portfolio and to drive for the marketing plan and marketing strategy to reach the selected target group
• To deliver Category Direction and NPD pipelines to deliver business objective
• To Monitor the market situation, competitors’ movement to identify the corrective actions to achieve the budget goals
• To Work in liaison with advertising/research agency for insight and strategic development for NPD and communication strategy and effectively plan and execute advertising program to achieve the marketing objectives
• Coach and guide marketing team to be more strategic direction to improve portfolio and deliver timely as planned.
• Strong Problem solving, analytical skill and creative thinking skill to solve
• Strong Analytical skills to evaluate the market situation, competitors movement and category trend with competitive environment
• Strong Interpersonal skills to be able to work in a complex and demanding organization and within the team
• Stand Out to lead team breaking out from comfort zone & inspiring & sharing new learning

Qualifications:

• BBA and up in Marketing or related fields (Paper is preferable)
• 10+ years’ experience in NPD, Marketing Management to manage different segments in the category’s portfolio. Develop & build brand to gain market shares.
• Managerial Skill & Portfolio Management
• Analytical skill with strong communication and persuasive presentation
• Communication development to reach selected target group
• Creative & Think Out of the Box, Proactive to correct situations
• Utilize the agency and to leverage investment across categories/brands (media, creative, research, organizer)
• People Management & Coaching ability to bring team out from the comfort zone & learn new things
• Team Leader to work across all functions from manufacturer, FAD, trade marketing, sales to achieve marketing objective and sales.