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Product Marketing Manager, Consumer Apps (English, Thai)

atGoogle Thailand Co., Ltd.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

  • Understand our users, their needs, and challenges. Develop the marketing strategy for Thailand Consumer Products (e.g., Search, Assistant) and SouthEast Asia Next Billion Users
  • Products based on an understanding of our users and the ecosystem.
  • Coordinate across teams and external partners to manage project launches from strategy to execution.
  • Conceptualize, plan, and execute integrated marketing campaigns to launch new products and features.
  • Develop relevant metrics to measure and track the success of various marketing campaigns, course correcting as appropriate.
  • Consult product development and partnership activities through user insights, market needs, and fact-based story-telling. Consult and collaborate with external partners to develop and execute programs and campaigns that drive measurable impact.
  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in brand/product marketing or consumer strategy with consumer goods, technology companies or agencies.
  • Ability to speak and write in English and Thai fluently and idiomatically.
  • Preferred qualifications:
  • Understanding of Google's products and the wider technology industry.
  • Ability to take initiative with demonstrated leadership and breakthrough thinking while functioning in fast-changing workstream environments.
  • Ability to develop and understand strategy strategy. Excellent analytical skills.
  • Ability to creativity think outside the box and provide leadership to execute effectively.
  • Excellent innovation and creative problem-solving skills.
  • Ability to work as part of a team with excellent written and verbal communication skills.
  • Interest in analyzing products, customers, and market dynamics.
Experience required
  • 4 years
Career level
  • Middle Level
Only Thai nationals can apply
Job function
  • Product / Brand Management
  • Strategy / Planning
  • IT / Programming
Job type
  • Full-time
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Company overview

Size:100-500 employees
Industry:Advertising / Media
Location:Bangkok
Website:www.google.co.th
Founded in:1998
Ranking:4.5/5

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science s ... Read more

Why join us: Our engineers use technology to solve some of the world’s biggest challenges. But you don’t have to code to innovate at Google. Googlers across all our teams think big and find creative ways to work better and smarter in all that we do. We’ve always wanted Google to be a place that brought together ... Read more

Head office: 14th Floor, Park Ventures Ecoplex 57 Wireless Road
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